360° Coverage : How To Convert Leads With Social Media

2 Updates

How To Convert Leads With Social Media

Apr 3 2014, 3:21pm CDT | by

Businesses that engage in social media marketing are already doing themselves a world of good. A strong online presence is crucial to successful online marketing, and social media plays a huge role...

Filed under: news

 
 
 

21 weeks ago

How To Convert Leads With Social Media

Apr 3 2014, 3:21pm CDT | by

Businesses that engage in social media marketing are already doing themselves a world of good. A strong online presence is crucial to successful online marketing, and social media plays a huge role in building that online strength. Social media, however, can do even more.

Converting leads with social media seems like a pipe dream to many businesses, but for some, social leads actually convert. Stop doubting your ability to turn a real social ROI; here are some of the best tactics for converting leads with social media.

Publish gated content

When you come up with a great piece of marketing content, place it behind a gate when publishing it. A gate is an online form that users must fill out, usually with their name and email address, in order to access the content. Those users are then generally added to a lead funnel for outreach by the sales department, or subscribed to an email newsletter. Gates should be used sparingly, because public content (ie, content that’s accessible to search engine crawlers) is essential for good organic search visibility and SEO. But some marketing channels are perfect for gates, and social media is one of them.

Social media is great for gated content because once users reach your online form, you know their interest has already been piqued. When you post content to Twitter, for example, anyone who clicks your link has already decided they want to view that content. Will some leads be put off by content that requires a gate? Undoubtedly so, but if the content is presented well enough and you have a decent reputation, seriously interested readers will gladly give their name and email address to see it.

One great example is Infusionsoft’s gated eBook. Infusionsoft, a marketing software provider, published an ebook titled “How to Convert Fans and Followers Into Customers, and placed it behind a gate on a landing page. The page clearly explains the features and benefits of the ebook, and only requires a name and email address to access it.

Include a promo code in your profile image

Whether it’s your Facebook cover photo or your Twitter background, static images on your company’s social media profiles serve as ideal locations for promo codes. Leads who just happen upon your profile may be intrigued enough to find out more about your business, and already interested leads will find the encouragement they need to become your customers.

Non-coded offers work too, but codes are especially useful in social media because they provide a direct way to measure ROI. If you create a promo code just for Twitter, every time that promo code is used, you’ll know Twitter converted for you.

One great example of this is HostGator’s Twitter profile. HostGator knows a thing or two about social media conversion; their Twitter profile exhibits a simple call to action in the profile background image, including a 20% off promo code made just for Twitter. With over 50,000 followers, this tactic provides users with an easy way to get in touch, while providing a monetary incentive for doing so that allows the company to track conversions via social media.

Create a clear path to conversion

All too often, businesses develop beautiful social media profiles that offer no opportunity for followers to become customers. A link to your company website isn’t enough. Like all well-converting landing pages, every social profile you maintain needs a call to action and an easy way for leads to complete that specific action.

Of course, your options are limited in different ways for all the different social media sites, but there are a few key tactics any business can use.

  • Drive Facebook fans to convert through a custom Facebook tab. If your main goal, for example, is to gain more email subscribers, create a tab that invites leads to sign up and directs them to your signup page.
  • Drive Twitter followers to convert by publishing your phone number in your profile. Twitter is used very much across smartphones. Make it easy for your leads to call you.
  • Convert Pinterest followers with pin-specific calls to action. Every pin has a place for a description. Include a call to action and the link, email address, phone number, or whatever is needed to complete that action.

Your business is missing out if your social media profiles don’t convert leads. Does every conversion tactic work for every business? No; that’s why you should mix it up, and try different tactics until you find some that work especially well for your business. Other companies are converting leads with social media. Trust that you can, too!

 
Update
2

2 days ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) an ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

3 days ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the doub ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Green offices make workers happy - and productive
London, Sep 1 (IANS) Want to be happy and productive at work? Keep a plant next to your computer.
 
 
Special team in PMO will fast-track Japanese investment: Modi (Roundup)
Tokyo, Sep 1 (IANS) Assuring the same quick reaction and proactive response a Japanese investor accorded when he was chief minister of Gujarat, Prime Minister Narendra Modi Monday announced a special team in his office to fast-track investments from Japan.
 
 
NASA's Mars rover set for memory reformat
New York, Sep 1 (IANS) NASA's Mars exploration rover Opportunity is set for a flash memory reformatting after experiencing an increasing number of computer resets.
 
 
Novel way to trace Sun's long-lost siblings
Washington, Sep 1 (IANS) We know that stars that are part of the same cluster are chemically identical. A study now reveals that stars which were born together and then dispersed immediately rather than forming a cluster also share similar traits.
 
 
 

Latest from the Network

Peng Shuai reaches US Open quarters for first time
New York, Sep 1 (IANS) World No.39 Peng Shuai of China defeated Lucie Safarova of the Czech Republic 6-3, 6-4 to reach the US Open quarter-finals, marking her first women's singles final eight appearance in a Grand...
Read more on Sport Balla
 
Green offices make workers happy - and productive
London, Sep 1 (IANS) Want to be happy and productive at work? Keep a plant next to your computer. "Green" offices with plants make staff happier and more productive than "lean" designs stripped of greenery, new...
Read more on Celebrity Balla
 
Special team in PMO will fast-track Japanese investment: Modi (Roundup)
Tokyo, Sep 1 (IANS) Assuring the same quick reaction and proactive response a Japanese investor accorded when he was chief minister of Gujarat, Prime Minister Narendra Modi Monday announced a special team in his office...
Read more on Politics Balla
 
Thompson, Stewart sweep 100 metres at Berlin meet
Berlin, Sep 1 (IANS/CMC) Trinidadian Richard Thompson won the men's 100 metres at the ISTAF athletics meet here as the Caribbean swept both sprints. Thompson, a double silver medallist at the Beijing Olympics six...
Read more on Sport Balla
 
Roger Moore loves being known as James Bond
Sir Roger Moore says there is ''no downside'' to being known as James Bond. The 86-year-old actor played the fictional British spy seven times between 1973 and 1985 in movies like 'The Man With the Golden Gun' and 'For...
Read more on Movie Balla
 
Charlie Hunnam for Escape From New York remake?
Charlie Hunnam could be set to star in an 'Escape From New York' remake. The 'Sons of Anarchy' actor - who dropped out of the upcoming 'Fifty Shades of Grey' film due to scheduling issues - is rumoured to be in talks...
Read more on Movie Balla
 
Kelly Brook suffered second miscarriage
Kelly Brook suffered a second miscarriage while dating Thom Evans. The 34-year-old actress and the former rugby star lost their first child on May 6 2011 when Kelly gave birth at just six months pregnant and she's now...
Read more on Celebrity Balla
 
Joan Rivers laughed about 'little procedure'
Joan Rivers laughed about going to hospital for ''a little procedure'' the night before the operation that left her on life support. The 81-year-old comedienne went into cardiac arrest while having surgery on her vocal...
Read more on Celebrity Balla
 
Ray Allen Being Pursued by San Antonio Spurs and Los Angeles Clippers
The San Antonio Spurs and Los Angeles Clippers are interested in veteran shooting guard Ray Allen.The Spurs and Clippers are the teams which are expected to compete with the Cleveland Cavaliers for Allen's services. In...
Read more on Sport Balla
 
Bruce Springsteen has written children's book
Bruce Springsteen has penned a children's book based on his music. The rock icon will write the text for 'Outlaw Pete', which shares its name with the opening ballad on his 2009 album 'Working on a Dream', and he has...
Read more on Celebrity Balla