360° Coverage : Where Digital Marketing Reigns Supreme

2 Updates
Where Digital Marketing Reigns Supreme
Photo Credit: Forbes Business

Where Digital Marketing Reigns Supreme

Apr 3 2014, 3:21pm CDT | by

This week, I attended the Ad Age Digital Conference, which this year moved from its former home in the Metropolitan Pavilion to Pier 36 on South Street aka “Basketball City.” Judging...

Filed under: news

 
 
 

25 weeks ago

Where Digital Marketing Reigns Supreme

Apr 3 2014, 3:21pm CDT | by

This week, I attended the Ad Age Digital Conference, which this year moved from its former home in the Metropolitan Pavilion to Pier 36 on South Street aka “Basketball City.” Judging from the packed auditorium, and number of exhibitors, I’d say the Ad Age team, including @aerocles, should be very satisfied with its work on this.

More significantly, the two-day gathering managed to attract a good many thought leaders who are driving the digital marketing revolution — from big CPG and media brands to the analytics and marketing services companies that fuel how many of today’s products and services come to market. I had a chance to capture some video with several of the presenters, as well as with Abbey Klaassen, Ad Age editor.
/>


Pete Blackshaw
Global Head, Digital & Social Media, Nestlé/>/>

“Message quality still matters…The brand narrative still matters. What happens in the social world, is that if you get that right, you get disproportionally rewarded. If you get it wrong, you get disproportionally punished or outed. There’s a real cost to getting it wrong….It’s a world of debits and credits.”

“Whoever came up with the [antagonistic] word ‘war room’ should be escorted from the room.”

Facebook or Twitter or Instagram? A: It’s not either or. We need to play in all these areas.”

Also, from Nestlé’s Mark Brodeur: “1.7B consumer impressions from the Google/KitKat partnership. No $$$ changed hands.”


Debra Aho Williamson
Principal Analyst, social media, eMarketer/>/>

Real-time marketing aka “opportunistic marketing,” “always-on marketing,” “marketing in the moment,” “news-jacking”…. “What it boils down to is reaching the right person at the right time with the right message. Real-time marketing is really the ability to [finally] do that…Real-time marketing is much bigger than social media. We’re going to see it on your phone, as you’re driving in your car…”

“There’s no consensus on what real-time marketing is”

“The American Marketing Association says that 63% marketers using RTM. Few are doing it well”

Citing 360i’s Bryan Wiener: “It’s not just real-time marketing, it’s marketing in a real-time world.”


Scott Galloway
Clinical Professor of Marketing, NYU Stern, Founder & CEO at L2/>/>

“We think digital IQ is a forward-looking indicator of revenue growth, and ultimately shareholder value…When we look at the digital IQ of a company as registered by 850 data points, and we take that number and correlate it to their shareholder performance, we see a correlation.”

“Instagram is bypassing Pinterest, which “is declining in value and will be sold.”

“The next big platform is already here. It’s @WeChatApp (China).” Native mobile apps are most powerful.

“Facebook is renting eyeballs, similar to AOL and Amazon. Facebook acknowledging that its social marketing platform is BS.”

“Burberry, a pioneer on Facebook, is now shifting [marketing] dollars to CRM” (e.g., Salesforce)


Abbey Klaassen
Associate Publisher of Editorial & Audience for Advertising Age/>/>

On getting covered in Ad Age: “…They [ad tech firms] all pitch you and when they describe exactly what they do, it always sounds exactly the same.” Our strengths: “We reach the marketers, the agencies, the media companies, and now we reach the digital ad tech folks.”

Other Notable Quotables:

Lynn Vojvodich, CMO, Salesforce

“B-to-B is all about CRM. B-to-C is all about customer experience.”

“It’s time as marketers we take on top-line growth.” Cites Cisco’s @BlairChristy as the “new CMO.”

A recent Salesforce/Deloitte study found that: “a quarter of CMOs now have a customer service role.”

Jim Bankoff, CEO, Vox Media Inc.

“Slide shows and listicles represent “a race to the bottom and are unsustainable.”

Our vision for Vox Media is “sustainable” unlike “Mark Zuckerberg or Larry Page’s flavor of the month” when they “tweek their algorithms.”/>/>

Digital marketers should “avoid platform dependency,,,and over-reliance on video platform, search…”

“We stay away from the commoditization of advertising. It’s all about brand storytelling.”

The Intel brand campaign that ran on The Verge produced the same level of click-throughs as editorial.

Vox Media’s secret sauce: “hacker culture meets journalism…we think like a platform company”

And finally, there was this photo featuring Ad Age’s Michael Learmonth chewing the fat with big-branded restaurateur/chef Mario Batali (in all his sartorial splendor).

(All photos and video taken by Peter Himler with a Canon PowerShot SX40 HS)

 
Update
2

4 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new com ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17 ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Russell Crowe drives his real-life gladiators to brink of glory
Canberra, Oct 1 (IANS) Russell Crowe is one of Hollywood's biggest stars but his role this weekend as owner of Australian rugby league team South Sydney might be the most nerve-wracking of his career.
 
 
42 confirmed, suspected Ebola deaths in Congo
Kinshasa, Oct 1 (IANS) A total 42 people have died in confirmed or suspected Ebola infection cases in Democratic Republic of Congo (DRC), Minister of Public Health Felix Kabange said Wednesday.
 
 
Australia to readjust budget to counter terrorism
Sydney, Oct 1 (IANS/EFE) The Australian government confirmed Wednesday that there will be budget cuts to finance new anti-terrorism measures.
 
 
New material promises 'perfect' solar absorption
New York, Oct 1 (IANS) Researchers at the Massachusetts Institute of Technology (MIT) have developed a material that comes very close to being "ideal" for solar absorption.
 
 
 

Latest from the Network

Pick the perfect coat for autumn-winter 2014
London, Oct 1 (IANS) Cold weather is descending upon us and it's time to pick the best piece from various options available in the market. From military inspired styles to aviator ones, one can try many trends, but the...
Read more on Celebrity Balla
 
Russell Crowe drives his real-life gladiators to brink of glory
Canberra, Oct 1 (IANS) Russell Crowe is one of Hollywood's biggest stars but his role this weekend as owner of Australian rugby league team South Sydney might be the most nerve-wracking of his career. The South Sydney...
Read more on Sport Balla
 
Annu Rani clinches women's javelin throw bronze
Incheon, Oct 1 (IANS) India's Annu Rani surprised the field by clinching the bronze in women's javelin throw final at the 17th Asian Games here Wednesday. China's Zhang Li took the gold, setting a new Games Record...
Read more on Sport Balla
 
Germany increases aid for Syrian, Iraqi refugees
Berlin, Oct 1 (IANS) Germany has added 10 million euros (about $12.6 million) to its humanitarian aid for refugees in Syria, Iraq and their neighbouring countries in the region, the foreign ministry announced...
Read more on Politics Balla
 
Alec Baldwin and Kevin Spacey to star in Boss Baby
Alec Baldwin and Kevin Spacey will star in 'Boss Baby'. The 'American Beauty' actor and Baldwin, 56, will lend their voices to the latest DreamWorks animation which will be helmed by 'Madagascar' co-director Tom McGrath...
Read more on Movie Balla
 
Twilight franchise to return with short films
The 'Twilight' franchise is to return in the form of five short films that will be broadcast exclusively on Facebook. It's been revealed five female directors will be selected to make their own short film based on the...
Read more on Movie Balla
 
First trailer for Tak3n is released
The first trailer has been released for the eagerly-awaited third film in the 'Taken' franchise. The new teaser to the movie - which has seen its title updated to 'Tak3n' - stars Hollywood legends Liam Neeson, 62, and...
Read more on Movie Balla
 
Warwick Davis: James Bond is outdated
Warwick Davis wants to be the next James Bond because he thinks the movies are ''outdated''. The 44-year-old actor - who is three-and-a-half feet tall - would love to do away with the stereotypes associated with the...
Read more on Movie Balla
 
X-Men: Apocalypse will conclude First Class storylines
'X-Men: Apocalypse' will be the last part of a trilogy that began with 'First Class', according to writer-producer Simon Kinberg. The 41-year-old explained that the third installment in the series will conclude the...
Read more on Movie Balla
 
Jason Sudeikis named among all-star voice cast for 'Angry Birds'
Jason Sudeikis, Josh Gad and Danny McBride have all been named in the all-star voice cast for 'Angry Birds'. The much-anticipated feature film of the popular game series will also include the likes of Bill Hader, who...
Read more on Movie Balla