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Marvel's Winning Streak Continues With 'Captain America: The Winter Soldier'
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Marvel's Winning Streak Continues With 'Captain America: The Winter Soldier'

Apr 3 2014, 10:41pm CDT | by

Back in June, Steven Spielberg predicted that the film industry will “implode” when a bunch of high-priced blockbusters flop at the box office. He told the crowd at USC that such an implosion would...

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16 weeks ago

Marvel's Winning Streak Continues With 'Captain America: The Winter Soldier'

Apr 3 2014, 10:41pm CDT | by

Back in June, Steven Spielberg predicted that the film industry will “implode” when a bunch of high-priced blockbusters flop at the box office. He told the crowd at USC that such an implosion would forever change the movie industry. It looks like we’ll have to wait a bit longer for Spielberg’s prediction to come true though. Captain America: The Winter Soldier, the latest giant action comic-book  film from Disney, is poised to be another giant Marvel hit.

Exhibitor Relations expects the film will earn $92 million this weekend. (It has already earned $75.2 million overseas, according to Box Office Mojo.) Those numbers would quickly  give Captain America the biggest opening of the year. Last year Marvel’s sequel to Thor opened to $85 million and went on to earn $645 million. Captain America could do even better.

So the suits in the executive offices at Disney headquarters can breath a sigh of relief and relax for a little while as the Marvel money train rides on. Thanks to huge films like The Avengers, the three Iron Man movies and now Captain America, Disney’s $4 billion purchase of Marvel back in 2009 looks like pure genius.

But one has to wonder, how long can this winning streak go on for? As my colleague Scott Mendelson put it in a recent post:

Disney will always have its Disney and Pixar animated films, and they aren’t remotely “in trouble” and arguably won’t be for many moons. But over four years after purchasing Marvel and 17 months after purchasing Lucasfilm, Disney is in a position where they are relatively dependent on the Marvel Studios and (eventually) the Lucasfilm output for specific demographics. Their failed attempts to craft new boy-friendly franchises like The Lone Ranger or Prince of Persia sting less because they have a Star Wars and an Avengers just around the corner.

At some point, are audiences going to get sick of Marvel movies? Or is the studio going to run out of viable superheroes to build movies around? null

A Captain America sequel was a pretty safe bet and just to hedge it a bit, the filmmakers included Black Widow (Scarlett Johansson) and Nick Fury (Samuel l. Jackson) making The Winter Soldier almost an Avenger 1.5. The movie smartly plays off of the events in The Avengers (which was the third highest-grossing movie of all time with $1.5 billion) and, according to studio head Kevin Feige, sets things up for the next Avengers movie, The Age of Ultron. It doesn’t hurt that the film is getting good reviews. It scores an 88 out of 100 on Rotten Tomatoes.

The studio is taking bigger risks with two of the next group of Marvel films on tap: Guardians of the Galaxy and Ant Man. Based on less popular characters, these two films are not spun directly from the money-making silk strands of The Avengers. Audience members who aren’t hard-core Marvel comic book fans will need to be introduced to the new characters and convinced to go see the movies.

The Marvel stamp of approval goes a long way but it will be interesting to see just how far it reaches. If those two movies flop, we might be further down the road to Spielberg’s imagined future than we know. But for now, at Disney at least, the money keeps rolling in.

Follow me on Twitter at DorothyatForbes.

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat was told ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by r ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, D ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the s ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 million. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 2 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

8 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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