360° Coverage : As 'Mad Men' Starts To Wind Down, AMC Ramps Up Search...

2 Updates
As 'Mad Men' Starts To Wind Down, AMC Ramps Up Search For What's Next
Photo Credit: Forbes Business

As 'Mad Men' Starts To Wind Down, AMC Ramps Up Search For What's Next

Apr 4 2014, 1:53pm CDT | by

Even by the standards of the often-glitzy television “upfront” season, the February-through-May span when networks promote their upcoming lineups, AMC’s March 27 pitch to advertisers registered as a...

Filed under: news

 
 
 

25 weeks ago

As 'Mad Men' Starts To Wind Down, AMC Ramps Up Search For What's Next

Apr 4 2014, 1:53pm CDT | by

Even by the standards of the often-glitzy television “upfront” season, the February-through-May span when networks promote their upcoming lineups, AMC’s March 27 pitch to advertisers registered as a lavish extravaganza. During a three-course, sit-down meal at a dressed-up hangar on Manhattan’s Pier 36, stars from the network’s series table-hopped, alighting to chat with small groups of 6 or 8 at a time. (“Would you care for some pinot noir?” waitstaff might well have said. “Perhaps Jon Hamm over here can pour you a glass.”) Extras portraying zombies from The Walking Dead prowled around hungrily. Nattily uniformed soldiers from Revolutionary War series Turn pointed muskets and let loose with, one assumes, historically accurate war whoops. Football-field-length screens showed footage that blended a “greatest-hits” approach with high points from Mad Men, with footage from new shows like Breaking Bad spinoff Better Call Saul and Halt and Catch Fire. ”Everything we do on-air is about engaging passionate audiences, and tonight, everything we do is about engaging you,” AMC president Charlie Collier told the crowd.

In seeking that engagement, networks always walk a tricky tightrope. They must maximize revenue from popular properties while ensuring a strong development pipeline — a priority given that cable is not known for NYPD Blue/CSI-style runs of a decade-plus. Shows typically last for a few seasons tops. AMC has certainly proven itself as one of the most adept at wringing profit out of what works. It has powered the strong earnings of late for its parent company, AMC Networks, by leaning into its core hits, The Walking Dead, Breaking Bad and Mad Men.

After Walking Dead – whose meteoric success can hardly be overstated — wrapped its latest season last Sunday, March 30, Mad Men will begin its bifurcated last 14-episode run on Sunday, April 6. Despite the network’s notable strides creatively and financially, coupled with the rise of corporate siblings IFC and Sundance, the question of what’s next looms large for AMC. Between Saul, Walking Dead chat-show companion Talking Dead, and a protracted sendoff to Mad Men, some grumble that many of the network’s hours are devoted to standby brands and that when those ease off the stage, there may be little to replace them. It seems churlish (can broadcast networks be blamed for airing too much football? What would you program if you knew what would deliver big ratings?) and yet it’s a familiar lament that speaks to the dawning of a more robust fan culture in TV. Ask HBO about the post-Sopranos/Sex and the City period or ABC post-Lost/Desperate Housewives or NBC post-Seinfeld/Friends. Life goes on, and so must the TV business after great shows run their course.

Efforts to seed AMC’s hits of tomorrow, it must be noted, haven’t borne abundant fruit. Detroit-set corrupt cop series Low Winter Sun misfired last year and won’t return. The Killing, brought back after a turbulent two-season run led to a previous cancellation by AMC, didn’t stick in its encore. In addition to heavily promoted new shows like Turn, which premieres after Mad Men, and summer’s Halt, a drama based in 1980s Silicon Valley, scripted comedy is another priority, with four series planned for 2015 and beyond from the likes of Seth Rogen and The Daily Show‘s Wyatt Cenac. Unscripted programming has gotten off to a sluggish start on AMC, which took its first crack at the category in 2012. There are signs of improvement in that area, though, with arm-wrestling show Game of Arms setting a network ratings record in its premiere last month. Eliot Goldberg, who brings a solid resume from stints at CMT and Ryan Seacrest Productions, joined as head of unscripted programming last summer. I sat next to Goldberg during the upfront spectacle and as ovations greeted many video clips and diners clamored to quiz talent about their work, he said, “You see how strong the scripted brand is and that gives us an incredible opportunity,” he said. The male skew of AMC, though, and the fact that its brand identity is different from the truckers-and-crab-fishermen dominating elsewhere, presents some challenges. But Goldberg pointed to another table, where KISS frontman Gene Simmons was on hand for the network’s arena football series documenting the L.A. Kiss. We both smiled at the notion that none of the bright spotlights were falling on Simmons — at least not on this night.

Collier signaled a strong commitment not just to old standbys but to a new batch of hopefuls. ”2013 was by all meaningful measures the most successful year in AMC’s history and we are building on this momentum in every imaginable way,” he said. “AMC is introducing more hours of original programming and the most robust, diverse development slate in our network’s history.” Moments later, he was literally overtaken and presumably devoured offstage by zombies in a cheeky bit that closed out the presentation. Ad buyers in attendance, as nourished and buoyed as they were by the evening, may have hoped there wasn’t too much symbolism in the stagecraft.

 
Update
2

4 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of 20,000 by 30 per ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedie ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Acupuncture may not improve chronic knee pain
Sydney, Oct 1 (IANS) Among patients older than 50 years with moderate to severe chronic knee pain, acupuncture does not improve discomfort any more than "sham" acupuncture, says a new study.
 
 
OPEC daily basket price closes lower
Vienna, Oct 1 (IANS/WAM) The basket of 12 crude oils of the Organization of Petroleum Exporting Countries (OPEC) closed at $94.17 a barrel Tuesday, compared to $94.54 Monday, the OPEC Secretariat said.
 
 
New test for early cancer detection
London, Oct 1 (IANS) Early detection of cancer could now be as easy as a simple blood test.
 
 
Vitamin D has no link with type 2 diabetes: Study
London, Oct 1 (IANS) Challenging evidence from earlier studies, which suggest that higher concentrations of vitamin D might prevent type 2 diabetes, a study found that there is no evidence of a causal link between a person's vitamin D levels and type 2 diabetes.
 
 
 

Latest from the Network

Soumyajit wins, Sharath loses in Asiad TT
Incheon, Oct 1 (IANS) Soumyajit Ghosh advanced to the pre-quarterfinals of the men's singles table tennis event but compatriot Achanta Sharath Kamal lost his round of 32 match at the 17th Asian Games here Wednesday....
Read more on Sport Balla
 
Antioxidant in grapes may help treat acne
New York, Oct 1 (IANS) Resveratrol, an antioxidant derived from grapes and found in wine, can inhibit growth of the bacteria that causes acne, a new research shows. Researchers from the University of California Los...
Read more on Business Balla
 
Singapore man charged with attacking Indian-origin bouncer
Singapore, Oct 1 (IANS) A man was charged Wednesday with attacking a part-time Indian origin bouncer in a night club in Singapore. Mohamed Asrafd Peer Mohamed, 22, was accused of grievously hurting Prakash Jagajeevan...
Read more on Politics Balla
 
Viagra may have long-term effect on vision
Sydney, Oct 1 (IANS) An active ingredient in the erectile dysfunction drug Viagra could cause unusual visual responses in people who carry a common mutation that leads to an eye disease and may have long-term...
Read more on Business Balla
 
Smoking during pregnancy may damage fertility of sons
Melbourne, Oct 1 (IANS) Smoking during pregnancy can harm the developing foetus and mothers who smoke while they are pregnant or breast feeding may damage the future fertility of their sons. "This is the first time we...
Read more on Business Balla
 
Indian woman charged with fraud in Singapore
Singapore, Oct 1 (IANS) An Indian origin woman in Singapore Wednesday was charged with misappropriating a whopping $1.7 million from her former employer. Satwant Kaur during her tenure as secretary at Redstar Marine...
Read more on Politics Balla
 
Indian women's hockey team win bronze
Incheon, Oct 1 (IANS) The Indian women's hockey team defeated Japan 2-1 in the 3rd-4th position play-off to clinch the Asian Games bronze medal at the Seonhak Hockey Stadium here Wednesday. Vandana Kataria and...
Read more on Sport Balla
 
Fat tongue linked to sleep apnea risk
New York, Oct 1 (IANS) Obese adults with a significantly larger tongue and higher percentage of fat are more likely to develop obstructive sleep apnea than others, says a study. Common warning signs for sleep apnea...
Read more on Business Balla
 
New app to promote consensual sex
New York, Oct 1 (IANS) In a bid to solve cases of date rape and sexual assault on campus, here comes an app that makes consensual sex as easy as a flick of your finger. "Good2Go" is a free "consent" mobile phone app...
Read more on Politics Balla
 
Chimpanzees culturally connected to humans: Study
London, Oct 1 (IANS) Studying how new natural behaviour was passed among individuals in a wild chimpanzee community, researchers have shown that there could be an evolutionary connection between human and chimpanzee "...
Read more on Politics Balla