Survey: More Teens Are Buying iPhones, And Craving An iWatch

Apr 8 2014, 4:09pm CDT | by

Teenagers, that fickle portion of the tech market with supposedly little spending power, are buying more iPhones. They’re also getting more interested in buying an iWatch, according to a survey released Tuesday by analysts at Piper Jaffray.

The survey, which questioned approximately 7,500 teens across the U.S., found that 61% owned an iPhone, up from 55% in the fall of 2013, and 67% expected their next phone to be an iPhone too.

Apple analyst Gene Munster said the survey’s big surprise was all the new interest in an iWatch, which Apple is widely expected to release in the second half of 2014. Some 17% of teenagers suggested they would buy an iWatch if Apple launched it for $350 this year. That’s up from the 12% who gave the same answer in an October 2013 survey.

The growing interest seems to vindicate Apple’s relatively late entry to the market with a wearable device, trailing well behind Samsung which released its smartwatch, the Gear, in December 2013. As smaller players like Fitbit, Jawbone and Pebble have pioneered the space over the last few years, the idea of wearables has slowly been gaining traction with consumer, while developers have offered up more use cases with apps and services.

The survey also found that around 6% of U.S. teens currently owned a smartwatch, which Munster viewed as “slightly higher than expected given the relative lack of smartwatches on the market.”

Munster expects Apple to sell 5-10 million iWatches in the first year of shipments.

 
 
 

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