10 Updates
Nintendo's Strange 'Super Smash Bros.' Release Strategy
Photo Credit: Forbes Business

Nintendo's Strange 'Super Smash Bros.' Release Strategy

Apr 9 2014, 10:17am CDT | by

Yesterday, Nintendo devoted an entire forty minute Nintendo Direct presentation to this year’s Super Smash Bros. for Wii U and 3DS. It was the largest, longest look at the game yet, and full of...

Filed under: news

 
 
 

14 weeks ago

Nintendo's Strange 'Super Smash Bros.' Release Strategy

Apr 9 2014, 10:17am CDT | by

Yesterday, Nintendo devoted an entire forty minute Nintendo Direct presentation to this year’s Super Smash Bros. for Wii U and 3DS. It was the largest, longest look at the game yet, and full of information about new characters (Greninja!), returning ones (Yoshi! Charizard!), along with new game modes, items and stages. The official press release can sum it all up better than I can, and is honestly a bit more concise and clear than the Direct video presentation format in many ways.

The biggest bit of info we were hoping to receive during the presentation was a release date for the game, and we almost got one. Rather, we were given not one, but two release “windows” for the upcoming brawler. Super Smash Bros. for 3DS will be out sometime this summer, while Super Smash Bros. for Wii U (these are the official titles, remember), will be out in winter 2014.

Yes, Nintendo is splitting up the release of the two versions of the game, and by quite a wide margin at that. It’s a move I can’t quite understand, and it really does seem like exceptionally odd strategy on Nintendo’s part.

The 3DS has outsold the Wii U about 40 million to 5 million at this point, and therefore Super Smash Bros. will likely a be a huge hit for the handheld. But Super Smash Bros. is the single most anticipated title for the Wii U by a mile. Breaking up the release dates like this and forcing the Wii U to go second seems like a poor way to drive sales of the console.

Released on the Wii U first, Smash Bros. would dramatically increase sales of the console as it will indeed be a system seller to some degree. Release both the Wii U and 3DS version at the same time, and both will sell well, with the Wii U still getting a bump.

But to release the 3DS version anywhere from four to seven months ahead of the Wii U version is…strange. Many Nintendo devotees either have both the 3DS and Wii U, or the 3DS by itself already. I’m sure Super Smash Bros. will be great for the 3DS, but great enough where these players will pick it up for their 3DS on day one, and still be itching to buy an entirely new copy for Wii U (or buy a Wii U itself to play it) half a year later? Even if the Wii U copy will be the “full” version, they could end up being similar enough to make people rethink a double purchase.

I know that Super Smash Bros. has more replay value than nearly any other title in the industry, but I worry about it being “second fiddle” to the 3DS version in terms of release scheduling. This is the most anticipated game for the struggling Wii U by far. Why allow a different version of the game to come out months earlier for a different platform? Not to say Super Smash Bros. won’t sell well on Wii U whenever it comes out (can’t beat that local multiplayer), but this weirdly staggered release will certainly take a bit of the wind out of its sails. When Super Smash Bros. finally does arrive, presumably in December, even if the version is deeper than the 3DS variant, it’s going to carry a bit of a “been there, done that” vibe with it if fans have been playing a version of it on the handheld for months.

Once again Nintendo seems to be struggling with proper marketing, this time in terms of scheduling. Perhaps there are technical issues that are forcing the Wii U version to be finished later than the 3DS version which is the only thing that makes sense to me, but if that was the case, I’d delay the 3DS copy rather than stagger them awkwardly like this. Everyone was expecting the two versions to be released together, or even the console copy to come first. To have the 3DS be the lead-off makes it seem like Nintendo isn’t trying to do everything possible to spur Wii U sales. The 3DS doesn’t need nearly the same level of help the Wii U does at this point, so giving it first crack at Smash Bros. (by a wide margin at that) seems misguided.

Furthermore, with Nintendo saying winter 2014 as the “window” this far out, I’m worried the Wii U copy might even miss that mark when all is said and done. With how soft they’ve been with deadlines, I could easily see that turning into early 2015, creating an even more enormous drought of quality Wii U games. One major title every eight to nine months is just not enough to warrant the purchase of a system, especially when up against Sony’s PS4 and Microsoft’s Xbox One which have legions of third party games to bolster their rosters. It’s certainly a great philosophy to make sure a game is top notch before release, but Nintendo seems to be moving at an increasingly glacial pace as of late, with simply too many in-demand franchises to keep up with. This year, the Wii U needs Super Smash Bros, and it would be helpful if the 3DS didn’t threaten some level of cannibalization with a much, much earlier release.

The game will likely be great on both the Wii U and 3DS, but again, Nintendo seems to operate in their own little bubble of head-scratching decisions, even as they produce solid content.

Follow me on Twitter , subscribe to my Forbes blog , and pick up a copy of my sci-fi novel, The Last Exodus , and its sequel, The Exiled Earthborn .

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat wa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

Australia A v CA NPS
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

The Prince Of Wales Visits The Royal International Air Tattoo
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejec ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammuddin ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

6 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

6 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.7 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

6 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

6 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involvin ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

6 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

6 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Skyway (Kidex ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

'Simulated' human heart created for better drug testing
London, July 22 (IANS) In pioneering research, a scientist has developed a 'simulated' human heart to test the effect of drugs on the heart without using human or animal trials.
 
 
Daily probiotics may regulate blood pressure
Sydney, July 22 (IANS) Probiotics found in yogurt, fermented and sour milk, cheese and dietary supplements not only improve the functioning of your gut but can also help lower high blood pressure.
 
 
Heart attacks kill younger women faster than men: Study
New York, July 22 (IANS) Aakriti Gupta, an Indian-origin researcher at the Yale School of Medicine, has found that women have longer hospital stays and are more likely than men to die in the hospital after a heart attack.
 
 
Facing memory lapses? Catch some sleep
New York, July 22 (IANS) Missing sleep lately owing to family stress or extra workload at office? Get back to normal routine fast as lack of sleep can hurt your memory.
 
 
 

Latest from the Network

'Simulated' human heart created for better drug testing
London, July 22 (IANS) In pioneering research, a scientist has developed a 'simulated' human heart to test the effect of drugs on the heart without using human or animal trials. The breakthrough by Helen Maddock, a...
Read more on Apple Balla
 
Daily probiotics may regulate blood pressure
Sydney, July 22 (IANS) Probiotics found in yogurt, fermented and sour milk, cheese and dietary supplements not only improve the functioning of your gut but can also help lower high blood pressure. "We believe...
Read more on Business Balla
 
Iranian football legend Karimi hangs up boots
Tehran, July 22 (IANS) Iranian football legend and international star Ali Karimi has decided to hang up his boots. The 35-year-old made the announcement in a letter published on his Instagram account, saying that "the...
Read more on Sport Balla
 
Kenya coach suspended for spitting at match official
Nairobi, July 22 (IANS) Confederation of African Football (CAF) has slapped a one-year suspension on Kenya's head coach Adel Amrouche for his undisciplined behaviour against a match official. In a letter to the...
Read more on Sport Balla
 
Heart attacks kill younger women faster than men: Study
New York, July 22 (IANS) Aakriti Gupta, an Indian-origin researcher at the Yale School of Medicine, has found that women have longer hospital stays and are more likely than men to die in the hospital after a heart...
Read more on Business Balla
 
Idris Elba in talks to join Guy Ritchie's King Arthur
Idris Elba is in talks to join the cast of 'King Arthur'. The 41-year-old actor is believed to have entered into negotiations with Warner Bros to play a wizard-like figure and mentor to Arthur in the retelling of the...
Read more on Movie Balla
 
Former Dominican cricketer dies in road accident
Roseu (Dominica), July 22 (IANS/CMC) Dominica's former national cricketer Gifford Walsh has died in an accident here. Walsh was driving a vehicle in a southerly direction Saturday when it collided with another vehicle...
Read more on Sport Balla
 
Australia sends plane to bring back MH17 victims
Canberra, July 22 (IANS) Australia Tuesday sent a C-17 military plane to the Netherlands to bring back the victims of the Malaysia Airlines flight MH17 which crashed in Ukraine last Thursday. The heavy-lift transport...
Read more on Politics Balla
 
Facing memory lapses? Catch some sleep
New York, July 22 (IANS) Missing sleep lately owing to family stress or extra workload at office? Get back to normal routine fast as lack of sleep can hurt your memory. A study has found that memory distortion is...
Read more on Apple Balla
 
Mexican posts murder confession on Facebook, held
Mexico City, July 22 (IANS/EFE) A man was arrested in the northern Mexican state of Nuevo Leon after he confessed to murdering his fiance's mother in a Facebook post, officials said. Roberto Alejandro Santos, 32, was...
Read more on Politics Balla