Google Makes Glass Available To Anyone (Who Can Afford it) (For A Few Days)

Apr 10 2014, 4:33pm CDT | by

Google Makes Glass Available To Anyone (Who Can Afford it) (For A Few Days)
Photo Credit: Forbes Business

Part of the cachet, and the stigma, around Google Glass derives from how hard it is to get your hands on a pair: You have to be a member of the Glass Explorer beta tester program — or, like infamous Glasshole Sarah Slocum, at least have a friend who is and doesn’t mind letting you borrow them.

Until now, there were only a few ways to become an Explorer, including submitting a mini-essay via Google Plus or Twitter. But next week, Google is lowering the barrier, at least temporarily.

Starting at 9 a.m. ET on April 15, any U.S. adult can order Glass and become an Explorer. (Order a Glass? A pair of Glass? Hopefully broadening the user base will yield a more natural-feeling terminology.) Google isn’t saying how long the public sale will last, only that the number of slots on offer is limited.

Access, of course, is only half of what makes Glass such an exclusive technology. It’s also darn expensive, at $1,500 plus tax.

That price is one reason some analysts are now predicting Glass will catch on as a device for business rather than personal use. Google is encouraging more adoption by businesses with a new Glass At Work initiative announced this week.

According to the New York Times, Glass is being most readily embraced by workers who require use of their hands, can’t easily make use of a laptop or desktop computer and don’t have to interact with customers face to face. A slew of developers have begun making enterprise software for Glass, and there’s even an investment partnership between three of the biggest Silicon Valley venture capital firms — Andreessen Horowitz, Kleiner Perkins and Google Ventures — dedicated to funding them.

Hospitals are one of the environments where Glass seems to be finding a professional use case. It’s not just doctors who are wearing them: At Children’s Memorial Hermann Hospital in Houston, pediatric patients confined to the hospital recently used Glass to tour the Houston Zoo. The results were fairly heartwarming.

 
 
 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Tag Heuer sings Marketing Deal with German Bundesliga
Tag Heuer sings Marketing Deal with German Bundesliga
Swiss Luxury watch brand Tag Heuer and the German Bundesliga signed a marketing deal.One of the world's most powerful football leagues was given an enormous boost by Germany's victory in the World Cup. Bundesliga...
 
 
18 Amazon Dash Buttons Released
18 Amazon Dash Buttons Released
The unique Amazon Dash Buttons are on sale now for Prime Members.
 
 
Yahoo Releases Livetext Video Texting App
Yahoo Releases Livetext Video Texting App
The app shares videos, pictures and texts with friends without sound and can rival Whatsapp and Snapchat.
 
 
United Airlines Also Hacked by OPM Hackers
United Airlines Also Hacked by OPM Hackers
The hackers previously breached the U.S. Office of Personnel Management and collected massive data.