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The Masters Post Mortem And Prognosis Without Tiger Woods
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The Masters Post Mortem And Prognosis Without Tiger Woods

Apr 15 2014, 11:04pm CDT | by

null Before the Masters, I suggested the leaders of golf carefully examine this 2014 event without Tiger Woods. It would be a forecast of the future of golf without him, which is, of course,...

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14 weeks ago

The Masters Post Mortem And Prognosis Without Tiger Woods

Apr 15 2014, 11:04pm CDT | by

null Before the Masters, I suggested the leaders of golf carefully examine this 2014 event without Tiger Woods. It would be a forecast of the future of golf without him, which is, of course, inevitable.

The examination is occurring, much like a physician’s examination after the patient has severe chest pains. For Thursday and Friday, the ratings were down by 40%. Perhaps you can blame that on our increasingly efficient labor force working during the day hours. But Saturday’s day-off ratings were also off, down 30%. Surely with the drama building of an exceedingly popular Bubba Watson and a young upstart poised to be the youngest Masters winner ever,

the ratings would spike to near or beyond Tiger levels. Not quite. The Sunday ratings were still down 25%. 

The media did its part. The players were played up as one would expect. But ratings tell you who viewed, not why people did not. I am more fascinated with solving for why things are the way they are. In this case a few related theories come to mind. See if this grip fits: In individual sports a player’s personality or charisma influences the public more than individuals in a team sport. If that is true, then it would be harder to replace that transcendent individual than it is to replace one person within a great team. Put another way, team sports involve synergy more than a singular spotlight. And in an individual sport there is no sharing of the spotlight, and no easy way to replace whoever is in it.  

If I whiffed on that swing, try this: There are few people in a generation that simply transcend the sport. There are other talented golfers, like a Phil Mickelson, a Bubby Watson, and other multiple winners of major golf tournaments. But there is no ratings service that quantifies the intangibles that make us collectively watch someone we’ve never met as if they were closer than a relative. We can count  economic impact, and Forbes can and has declared Mr. Tiger as the world’s most valuable sports brand. But no one can definitively answer the simple question: “Why?” Why was Arnold Palmer more revered among fans than Jack Nicklaus, who eclipsed Palmer more often than not on the course? Part of the answer to both questions must be this: Transcendence is inherently intangible.

Part of the answer too must be that the general public just self-identifies with some people more than others, and they will watch more on the basis of that self-identification. Woods shows more emotion than most. We all grimace on the golf course. We all dream of being the best, and good looking, like we have the Tiger by the tail. And if you are truly transcendent, you can be a person of color, and people who are not will self-identify anyway.

And perhaps lastly, part of the answer has something to do with the anti-forces. null If Tiger Woods had missed the cut line, his failure would have received equal media attention with the sum total every player of the leader board. There are some that choose to cast him as Darth Vader. They want to him stumble, and will watch to see it happen.

None of the above provides a solution to the problem of filling the Tiger void. If Tiger comes around once a generation, golf may just have to experience a market correction, adjust its expectations and definitions of success. It just may be necessary for the media and golf leaders to more aggressively make Clark Gable-like heroes of the current stars without using Woods as the template. It should be clear to the objective observer by now that Mr. Woods is not a template, but simply transcendent.

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat was t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by rob ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hi ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Sel ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 m ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Must ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Dam ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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