360° Coverage : The Masters Post Mortem And Prognosis Without Tiger Woods

1 Updates
The Masters Post Mortem And Prognosis Without Tiger Woods
Photo Credit: Forbes Business

The Masters Post Mortem And Prognosis Without Tiger Woods

Apr 15 2014, 11:04pm CDT | by

null Before the Masters, I suggested the leaders of golf carefully examine this 2014 event without Tiger Woods. It would be a forecast of the future of golf without him, which is, of course,...

Filed under: news

 
 
 

27 weeks ago

The Masters Post Mortem And Prognosis Without Tiger Woods

Apr 15 2014, 11:04pm CDT | by

null Before the Masters, I suggested the leaders of golf carefully examine this 2014 event without Tiger Woods. It would be a forecast of the future of golf without him, which is, of course, inevitable.

The examination is occurring, much like a physician’s examination after the patient has severe chest pains. For Thursday and Friday, the ratings were down by 40%. Perhaps you can blame that on our increasingly efficient labor force working during the day hours. But Saturday’s day-off ratings were also off, down 30%. Surely with the drama building of an exceedingly popular Bubba Watson and a young upstart poised to be the youngest Masters winner ever,

the ratings would spike to near or beyond Tiger levels. Not quite. The Sunday ratings were still down 25%. 

The media did its part. The players were played up as one would expect. But ratings tell you who viewed, not why people did not. I am more fascinated with solving for why things are the way they are. In this case a few related theories come to mind. See if this grip fits: In individual sports a player’s personality or charisma influences the public more than individuals in a team sport. If that is true, then it would be harder to replace that transcendent individual than it is to replace one person within a great team. Put another way, team sports involve synergy more than a singular spotlight. And in an individual sport there is no sharing of the spotlight, and no easy way to replace whoever is in it.  

If I whiffed on that swing, try this: There are few people in a generation that simply transcend the sport. There are other talented golfers, like a Phil Mickelson, a Bubby Watson, and other multiple winners of major golf tournaments. But there is no ratings service that quantifies the intangibles that make us collectively watch someone we’ve never met as if they were closer than a relative. We can count  economic impact, and Forbes can and has declared Mr. Tiger as the world’s most valuable sports brand. But no one can definitively answer the simple question: “Why?” Why was Arnold Palmer more revered among fans than Jack Nicklaus, who eclipsed Palmer more often than not on the course? Part of the answer to both questions must be this: Transcendence is inherently intangible.

Part of the answer too must be that the general public just self-identifies with some people more than others, and they will watch more on the basis of that self-identification. Woods shows more emotion than most. We all grimace on the golf course. We all dream of being the best, and good looking, like we have the Tiger by the tail. And if you are truly transcendent, you can be a person of color, and people who are not will self-identify anyway.

And perhaps lastly, part of the answer has something to do with the anti-forces. null If Tiger Woods had missed the cut line, his failure would have received equal media attention with the sum total every player of the leader board. There are some that choose to cast him as Darth Vader. They want to him stumble, and will watch to see it happen.

None of the above provides a solution to the problem of filling the Tiger void. If Tiger comes around once a generation, golf may just have to experience a market correction, adjust its expectations and definitions of success. It just may be necessary for the media and golf leaders to more aggressively make Clark Gable-like heroes of the current stars without using Woods as the template. It should be clear to the objective observer by now that Mr. Woods is not a template, but simply transcendent.

 
Update
1

8 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the wo ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

N-deal possible in a month: Iranian president
Tehran, Oct 28 (IANS) Iranian President Hassan Rouhani has said that a final nuclear deal between Tehran and the six world powers may be possible within a month.
 
 
Sleeping with more women reduces prostate cancer risk: Study
Toronto, Oct 28 (IANS) As compared to men who have had only one partner during their lifetime, having sex with more than 20 women is associated with a 28 percent lower risk of being diagnosed with prostate cancer, research shows.
 
 
Population reduction no answer to environmental problems
Melbourne, Oct 28 (IANS) Policies targetting population reduction will not immediately solve issues of global sustainability simply because the world population is now so huge that there is no quick fix to the "virtually locked-in" population growth, a reserach has said.
 
 
Google offers free access to satellite images
New York, Oct 28 (IANS) Tracking melting glaciers, deforestation or disappearing elephants has been made easier as Google has now allowed access to real time, updated satellite images through its Skybox programme.
 
 
 

Latest from the Network

Pistorius prosecutors to appeal verdict, sentence
Johannesburg, Oct 28 (IANS/EFE) South African prosecutors involved in the Oscar Pistorius case will appeal the verdict and sentence on the double-amputee Olympic athlete's manslaughter conviction, which resulted in a...
Read more on Politics Balla
 
Racers from 24 nations to compete in Mexico's Baja 1000
Mexico City, Oct 28 (IANS) The 2014 Baja 1000 off-road race through Mexico's Baja California Peninsula will feature competitors from 24 countries, organisers said. The competition, now in its 47th edition, will take...
Read more on Sport Balla
 
Pakistanis protest India's 'occupation' in Kashmir
Islamabad, Oct 28 (IANS) Pakistanis across the world held demonstrations to mark the anniversary of what they termed as India's invasion and occupation of Kashmir Oct 27, 1947, media reported Tuesday. The Pakistani...
Read more on Politics Balla
 
New Zealand, US to hold joint military exercise
Wellington, Oct 28 (IANS) New Zealand and the US will conduct a month-long joint military exercise next month to test their deployment agility. The New Zealand Defence Force (NZDF) Tuesday said that its army and air...
Read more on Politics Balla
 
Pakistan prepares to cope with cyclone
Islamabad, Oct 28 (IANS) Pakistan is gearing up to cope with a cyclone headed its way. National Disaster Management Authority (NDMA) has been asked to take necessary measures to meet the challenge posed by cyclone...
Read more on Politics Balla
 
Future-focused women fight climate change better
Washington, Oct 28 (IANS) Future-oriented women are more likely to take concrete steps to reduce global warming, says a study. "They are more politically liberal and liberals are more likely to value the environment...
Read more on Politics Balla
 
Infants know what your eyes tell
New York, Oct 28 (IANS) The ability to respond to eye cues develops during infancy - at seven or so months, finds research. "Our study provides developmental evidence for the notion that humans possess specific brain...
Read more on Business Balla
 
US concerned over Israeli decision on new homes
Washington, Oct 28 (IANS) The US is "deeply concerned" by reports that Israel would build more settler homes in east Jerusalem, the state department has said. "Israel's leaders have said they would support a pathway...
Read more on Politics Balla
 
Malaysian diplomat on sex attack charge granted bail
Wellington, Oct 28 (IANS) A Malaysian diplomat accused of a sex attack on a young woman here in May was granted bail on his second appearance since his extradition in the Wellington District Court Tuesday. Former...
Read more on Politics Balla
 
NASA tool to identify drought-resilient plants
Washington, Oct 28 (IANS) The US space agency is developing a new space-based instrument to study how plants react to heat and water stress and identify drought-resilient plants. The instrument called the ECOsystem...
Read more on Business Balla