360° Coverage : David Friend's Carbonite Brings Cloud Storage Services to...

2 Updates

David Friend's Carbonite Brings Cloud Storage Services to the Masses

Apr 21 2014, 9:32am CDT | by

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape:  David Friend, Founder and CEO, Carbonite… Many start-ups are created by entrepreneurs trying to solve a...

Filed under: news

 
 
 

19 weeks ago

David Friend's Carbonite Brings Cloud Storage Services to the Masses

Apr 21 2014, 9:32am CDT | by

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape:  David Friend, Founder and CEO, Carbonite

Many start-ups are created by entrepreneurs trying to solve a personal pain point for their business—or in this case the entrepreneur’s daughter.  Carbonite is a popular Cloud-based file storage service designed for consumers and small business created by serial entrepreneur  David Friend.

“My daughter called up from college in New York to tell me that the hard drive in her laptop had crashed. She had a term paper due on Friday that she’d been working on for about two months and was all in tears. So I raced down to New York. We took the hard drive out and brought it over to one of these companies that claims they can recover data from dead hard drives. They charged me 1,300 bucks and still couldn’t get the term paper back. Two days earlier my business partner, Jeff Flowers’ wife’s laptop was stolen and along with it two years’ worth of baby picture files she never bothered to back up. Those two events coming within a few days of each other made us wonder if other people have these problems, because both Jeff’s wife and my daughter had an external hard drive that they were supposed to use for backing up, but none of them ever plugged it in and did anything with it,” says Carbonite co-founder and CEO David Friend.

It dawned on David and Jeff that people are always connected to the internet—why not find a way to automatically back up files over the internet to the cloud?   They thought, if they could make it simple enough and cheap enough, everyone would be able to it.  Thus Carbonite was born as an idea. The key to David’s success lies in his own experience as a small business owner. Friend has been a successful entrepreneur for more than 40 years, acting as co-founder for six technology companies in the Boston area. His most successful endeavor to date, Carbonite Inc., was formed in 2005 in his dining room, and grew in less than six years to a publicly traded company.  The Boston-based Carbonite now has 425 employees with revenues of $107 million last year (up 28% Y-O-Y), and is the fourth joint venture between David Friend and Jeff Flowers, both well-known Boston-based entrepreneurs. Prior to Carbonite, Dave and Jeff founded Pilot Software, FaxNet Corporation and Sonexis Incorporated.

“We thought that if we could reduce the issue of installing and using a backup solution that only involves an e-mail address and a password, then we would really have something.  In order to do that, we would have to offer unlimited backup for a flat price, because what was out in the market at that time were some early cloud backup companies and they sold their storage by the gigabyte.  Nobody knew how much storage file space they needed.  We’ll offer to backup everything, and yes, we’ll lose money on the one or two percent of the customers with giant file size requirements.  But if we just back up everything and don’t miss anything, then it will be a really good service because people always forget to back certain things up, even when they’re using external hard drives,” says Friend.

David’s partner Jeff came up with the technology solution to store enormous amounts of data in a way that was much cheaper than what had been on the market at the time. “As Jeff put it at the time, a database can either be slow and cheap or fast and expensive. You can’t be both. We’re a poster child for slow and cheap.  Jeff came up with this new architecture that makes much more efficient use of disk space and compression techniques, requiring a  lower amount of compute overhead for the amount of storage. It gave us a real, sustainable cost advantage in the marketplace.  And that was how we got started,” continues Fried.

Once the technology issues were solved, the company’s next challenge was creating a brand that people would trust with their most precious documents.  Marketing would need to be the driving force to grow the company.  That’s when the company came up with the idea of using endorsements from talk radio show hosts.  “That was another stroke of good luck. We found out that people who listen to talk radio, especially conservative talk radio, really trust the hosts,” says Friend.  The company then went out and signed up every national talk radio show host from Howard Stern to Rachel Maddow to Glenn Beck to Rush Limbaugh to pitch for Carbonite.

“It was a real stroke of brilliance on the part of our marketing VP.  Every year we doubled the ad spend which doubled the revenue.  That’s how we got to $100 million in sales in just four or five years,” says Friend.  The company then began examining its customer base a little more closely and discovered that almost a third of their consumer customers were actually small businesses who were buying Carbonite, because it was cheap and simple.  They then began to focus on providing solutions for small and medium sized businesses as the next growth wave.

Today more than 50 percent of Carbonite’s business is coming from products and services for the business customers, taking its consumer-oriented DNA of easy and  inexpensive to move up market. “I think there’s a huge opportunity.  We have more than 50,000 small businesses now using Carbonite. And we have about 4,000 resellers now who have signed up to sell Carbonite to all these small businesses of which there are about 6 million just in the United States.  And then probably there is another 12 or 15 million small businesses worldwide. It’s an enormous market opportunity for us, and wide open, with not a lot of competitors,” says Friend.

David got his entrepreneurial start right out of college when he helped create a music synthesizer company called ARP, which provided technology to Rock bands such as Led Zeppelin, The Who, Stevie Wonder and The Beach Boys. “ARP became a big deal in the ’70s. If you know any of The Who tunes like ‘Baba O’Reilly’, that’s all ARPsynthesizers.  We were five engineers sitting around, soldering things together. When we had the first instrument built, we looked at each other and said ‘now what?  I was the least geeky of the five, so I was elected to go out and sell it. I made what probably was the first sales call of a music synthesizer manufacturer on a retail music store. Our dream was to make these things cheap and simple so that every high school rock band would buy one, not just The Who, Stevie Wonder or The Beatles, who could afford anything they wanted. We took what had been a $20,000-$30,000 studio instrument and brought it down to a $2,000 -$3,000 item that you could buy in a music store and bring on stage with you. We eventually sold ARPto CBS Musical Instruments, who were buying up companies like Steinway and Fender Guitars and all kinds of stupid acquisitions. They wanted the best in every field, so they bought ARP, along with a bunch of other companies, and managed to screw them all up,” says Friend.

After ARP, Friend took the knowledge he developed from creating programs and helped start a company called Computer Pictures that launched Friend into the software business.  Two years after start-up, the company was sold.  That led to another start-up called Pilot Software.  “My background is engineering.  But ever since college, when I started my first company, I have been more focused on marketing. I’ve just been selling the business, I’ve been selling the ideas to customers, and that’s what I really get off on, to be honest with you.  I love to see people using my products.  I’m glad I have a great technology partner in the business for all these years.  I love to see people buying into our dream.  What we do as entrepreneurs is see opportunity where most people don’t see opportunity, because you know, if everybody saw it, it would be too late,” says Friend.

What’s next for Friend?  “I’m still fully engaged at Carbonite. I feel like we’ve just scratched the surface. I’m involved in a lot of charities and am a very active person with hobbies that I certainly like to spend a little bit of time on. But this business is vast and the directions that we can go in are numerous.  It still has that appeal of a startup for me, which is that there’s boundless opportunities to create new products and new services that people will buy,” concludes Friend.

Bruce H. Rogers is the co-author of the recently published book Profitable Brilliance: How Professional Service Firms Become Thought Leaders.

 
Update
2

3 days ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 days ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Nigeria to get Japanese drug for Ebola treatment
Abuja, Sep 2 (IANS) Nigeria will soon get a Japanese drug to treat Ebola, the country's Health Minister Onyebuchi Chukwu said Monday.
 
 
Japan to aid connectivity upgrade in northeast India
Tokyo, Sep 1 (IANS) India and Japan Monday decided to strengthen cooperation for improving connectivity and socio-economic development in northeastern states of India.
 
 
Three Ebola cases recorded in Nigeria oil hub
Abuja, Sep 1 (IANS) At least three cases of Ebola virus disease (EVD) have been recorded in Nigeria's oil hub of Port Harcourt, where a fatality was confirmed last week, the country's Minister of Health Onyebuchi Chukwu said here Monday.
 
 
India, Japan to elevate strategic partnership
Tokyo, Sep 1 (IANS) Prime Minister Narendra Modi Monday said relations with Japan were of the "highest priority" for his government and announced a slew of initiatives, including turning the strategic partnership into a "special" partnership and a fast-track channel for Japanese investors.
 
 
 

Latest from the Network

13 killed in Baghdad bomb blasts
Baghdad, Sep 2 (IANS) As many as 13 people have been killed in two explosions in Iraq's capital Baghdad Monday, a police source said. Thirteen people were killed and 45 others injured when two car bombs exploded in...
Read more on Politics Balla
 
Rebels, Syrian forces clash near Golan Heights
Cairo, Sep 2 (IANS/EFE) Islamic rebels clashed with the Syrian forces near Israeli-controlled Golan Heights Monday, the Syrian Observatory for Human Rights said. The observatory, in a statement, said that fighting...
Read more on Politics Balla
 
Kelly Brook suffered second miscarriage
London, Sep 2 (IANS) Actress-model Kelly Brook has revealed that she suffered a second miscarriage while dating Thom Evans. The 34-year-old and the former rugby star lost their first child May 6, 2011 when Brook gave...
Read more on Celebrity Balla
 
Russia may retaliate against fresh EU sanctions
Moscow, Sep 2 (IANS/EFE) Russia will take retaliatory measures to defend its legitimate interests if the European Union imposes new sanctions over Moscow's intervention in Ukraine, the country's foreign ministry said...
Read more on Politics Balla
 
Britney Spears looking forward to dating
Britney Spears is looking forward dating again. The 32-year-old singer admitted during her 'Piece of Me' show at the Planet Hollywood in Las Vegas yesterday (08.31.14) that she's excited about meeting someone new...
Read more on Celebrity Balla
 
Lindsay Lohan seeks hypnosis to quit smoking
Lindsay Lohan has reportedly been undergoing hypnotherapy to help her give up smoking. The 28-year-old actress has turned to psychotherapy in the hope of kicking her nicotine addiction before she performs in 'Speed-the...
Read more on Celebrity Balla
 
Ian Somerhalder and Nikki Reed spend $860 in sex shop
Ian Somerhalder and Nikki Reed allegedly spent nearly $1,000 in a sex shop yesterday (08.31.14). The new couple, who have been dating for the past few months, reportedly forked out $860 on a number of erotic toys -...
Read more on Celebrity Balla
 
Robin Williams' daughter returns to Twitter
Robin Williams' daughter has returned to Twitter. Zelda Williams posted her first tweet on the social networking site tonight (01.09.14) almost three weeks after she abandoned her account when she received abusive...
Read more on Celebrity Balla
 
Is Miley Cyrus dating Douglas Booth?
Los Angeles, Sep 2 (IANS) Pop star Miley Cyrus and British actor Douglas Booth are reportedly dating. The "Wrecking Ball" hitmaker was first rumoured to be romancing Booth in 2010 when they co-starred in teen drama "...
Read more on Celebrity Balla
 
UN chief alarmed by Israeli claim on West Bank land
United Nations, Sep 2 (IANS) UN Secretary-General Ban Ki-moon Monday expressed alarm at the Israeli declaration of a 400 hectares area in the West bank as "state land". "The secretary-general is alarmed by yesterday's...
Read more on Politics Balla