10 Updates

Paris: One Girl's Guide To Leveraging Women's Travel Spend

Apr 21 2014, 4:29pm CDT | by

Although you can debate the numbers when compared to men, there’s no longer any denying that women are heavily impacting the world of business, both as leaders and as consumers, as well as...

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13 weeks ago

Paris: One Girl's Guide To Leveraging Women's Travel Spend

Apr 21 2014, 4:29pm CDT | by

Although you can debate the numbers when compared to men, there’s no longer any denying that women are heavily impacting the world of business, both as leaders and as consumers, as well as trendsetters with growing spending power. null

In the U.S, Forbes reports , women are “transforming entire industries from education to big data in some of the fastest growing private businesses.”

Consider tourism and travel, where experts agree that null

“The average adventure traveler is not a 28-year old male, but a 47-year-old female. And she wears a size 12 dress,” writes travel expert Marybeth Bond, based on statistics by the Travel Industry Association of America indicating that women ranging in age between 20 and 70 comprise three-quarters of those taking nature, adventure, or cultural trips.

Doni Belau, CEO and Founder of Girls Guide to Paris knows the statistics well. “Women not only are traveling by themselves, but with other women friends, with their sisters or their daughters,” she says. “They make most of the decisions related with leisure travel. They decide on the places to visit, book tickets, reserve the hotels, make dinner reservations.”

Her site is fully targeted at that travel demographic. “Marketing to women is still an area not well understood,” she explains. “Many businesses are far behind in producing offers specifically for that sector of the population.”

A Francophile lover of Paris , Belau started her site after numerous trips to the city with family and friends. She wanted to share her affection and knowledge of the city with other women. After raising two sons and tired of working for big companies – first in the film business, then as a political consultant and finally working for nonprofits – she decided to follow her passion.

Her research showed that none of the many guides to Paris were directed specifically toward women. “Women are drawn to Paris because Paris equals beauty,” she said

Then there’s the fact that null That combination explains why most Girl’s Guide clients fall into two segments: young women between 18 and 25 and older women between 40 and 65. These are “the times when women travel,” said Belau.

She noted that “women feel safer in communities of like-minded women, giving and receiving advice like they do with girlfriends.” So instead of another travel guide, she decided to offer “all in one site:” advice, tours, special deals, VIP rooms for shopping, exclusive programs, unusual places to visit, restaurant reviews, and cultural tips.

The site’s success has led to the recently launched Girls Guide to Europe digital magazine. Belau also has bought the web site names for Girls Guides to London, New York, Rome and most other big cities, and is maintaining the very feminine aspiration to keep growing her business and “to make a living while enjoying myself.”

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

New Zealand All Blacks Squad Announcement
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by robbers ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Se ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern states last month. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa Mo ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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