360° Coverage : The NBA Is Destroying The NHL In The Battle For Postseason Cable...

2 Updates

The NBA Is Destroying The NHL In The Battle For Postseason Cable TV Ratings

Apr 23 2014, 10:57am CDT | by

Many hockey fans feared that last year’s lockout-shortened NHL season might put a damper on the sport’s growing popularity in the United States. Those fears appear to have been unfounded as hockey...

Filed under: news

 
 
 

21 weeks ago

The NBA Is Destroying The NHL In The Battle For Postseason Cable TV Ratings

Apr 23 2014, 10:57am CDT | by

Many hockey fans feared that last year’s lockout-shortened NHL season might put a damper on the sport’s growing popularity in the United States. Those fears appear to have been unfounded as hockey viewership is up big this year, but even with that success the NHL is still way behind the NBA in terms of postseason viewership.

Through the first week of NHL postseason play, the league’s narrative has been one of incredible success. A recent NBC press release touts that NHL postseason ratings are way up from last year. Games on the NBC Sports Network averaged 621,000 viewers through the network’s first ten games, up 61% from the first ten postseason games on the network last year, and CNBC’s average 295,000 viewers are up 25% from last year’s comparable games.

But while that sounds impressive – and the growth truly is important – it’s still nothing compared to the NBA.

Through Monday night, the NBA aired eight playoff games on cable networks (three on ESPN and five on TNT). Those eight games averaged 3.5 million viewers, or more than five times the audience tuning in to the typical NHL game on NBCSN. On Saturday, the NBA’s three opening playoff games led all cable programming in viewership, and Sunday’s games ranked as three of the top five most-viewed shows.

Meanwhile, the only NHL game to even register among the top-viewed cable programming was Saturday’s double-overtime thriller between the Columbus Blue Jackets and Pittsburgh Penguins. The game’s ratings numbers – a 0.3 rating with 850,000 viewers – rank it just behind an afternoon SpongeBob SquarePants episode and a late-night Full House rerun.

The cable numbers don’t tell the whole story, of course. Casual or curious viewers are far more likely to know where to find ESPN or TNT than networks like NBCSN or CNBC. And these numbers don’t reflect viewership of the handful of games broadcast on over-the-air networks (so far, two NBA games on ABC and three NHL games on NBC).

But even with the NHL picking up steam from last year, the reality remains obvious that, despite a lack of exciting storylines in the NBA, hockey poses little threat to the NBA’s dominance in postseason viewership.

Follow @ChrisSmith813

 
Update
2

2 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new compan ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

2 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17" hits home ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Russia seeks to keep out foreigners from media business
Moscow, Sep 18 (IANS) Russia will soon introduce a bill in parliament to restrict foreign ownership in Russian media, a media report said Thursday.
 
 
France to help set up hospital in Guinea to fight Ebola
Paris, Sep 18 (IANS) French President Francois Hollande Thursday said his country would help set up a military hospital in Guinea to assist in the fight against the deadly Ebola virus in west Africa.
 
 
No plans to punish West with retaliatory sanctions: Putin
Moscow, Sep 18 (IANS/ITAR -TASS) Russia will not pressure the West with sanctions but will pursue its own interests, President Vladimir Putin said Thursday.
 
 
Pakistan aiming over 6 percent economic rise
Islamabad, Sep 18 (IANS) Pakistan is eyeing an economic growth rate of 6 percent by 2017-18 as it is believed the country's geo-political and strategic location can open up new vistas to make it a trade hub, a Pakistan minister said Thursday.
 
 
 

Latest from the Network

Kendall Jenner 'bullied' at NYFW
Kendall Jenner was allegedly ''bullied'' by fellow models at New York Fashion Week. The 18-year-old star was reportedly targeted by other runway professionals at the glamorous event last week as they were jealous of...
Read more on Celebrity Balla
 
Chris Brown will always remain friends with Rihann
Chris Brown believes he'll always remain ''great'' friends with Rihanna. The 25-year-old singer was sentenced to six months community service and placed on probation for five years for assaulting his former girlfriend...
Read more on Celebrity Balla
 
Russia, Serbia are brotherly nations: Serbian president
Belgrade, Sep 19 (IANS) Brotherhood of Serbian and Russian nations is sealed by joint fight for freedom in the First World War, Serbian President Tomislav Nikolic said Thursday, Xinhua reported. He said it while...
Read more on Politics Balla
 
France ready to launch air strikes in Iraq: Hollande
Paris, Sep 18 (IANS) French President Francois Hollande Thursday said his country was ready to launch air strikes against the Islamic State (IS) militant group in Iraq "soon". He, however, ruled out any plan to deploy...
Read more on Politics Balla
 
Russia seeks to keep out foreigners from media business
Moscow, Sep 18 (IANS) Russia will soon introduce a bill in parliament to restrict foreign ownership in Russian media, a media report said Thursday. The bill seeks to put a 20-percent ceiling on any foreign stake in...
Read more on Ad Balla
 
Stalked by ex-boyfriend Indian-origin woman falls to death
London, Sep 18 (IANS) A Indian-origin woman in Britain died after falling from a motorway bridge following weeks of harassment by her stalker ex-boyfriend and seeing him on a night out, an inquest was told Thursday....
Read more on Politics Balla
 
France to help set up hospital in Guinea to fight Ebola
Paris, Sep 18 (IANS) French President Francois Hollande Thursday said his country would help set up a military hospital in Guinea to assist in the fight against the deadly Ebola virus in west Africa. Hollande...
Read more on Business Balla
 
IS releases video of British hostage
London, Sep 18 (IANS) The Islamic State (IS) has released a video of a British hostage delivering a propaganda message on behalf of the militant group, a media report said Thursday. In the video titled "Lend Me Your...
Read more on Politics Balla
 
New iPads and OS X Yosemite Reportedly Releasing in October 2014
Apple might be not done yet to reveal new products, as a report claims that the Cupertino company is very likely to release new products in the next month.The news has been published by Apple Insider, stating about the...
Read more on Apple Balla
 
Jony Ive Talks about the Designing Difficulties of the Apple Watch
Designing the Apple Watch was not an easy task, as Jony Ive, the design head of the Cupertino company, states that it is one of the hardest assignments in his career.When asked about the particular task, Ive replied, “...
Read more on Apple Balla