Could DueDil's Latest API Update Make CRM Systems More Reliable?

Apr 23 2014, 11:19am CDT | by

The leading British CRM startup, DueDil has released the third update to their API in 12 months, which includes a brand new advanced search capability designed to take the hassle and time out of maintaining the existing CRM system, which has been noted for not coming with pre-populated or up-to-date information. At present, the API makes data available on companies in 20 different countries across Europe, as well as in the UK, including details on financial accounts, employee numbers, location, credit ratings and corporate structures, and, of course, directorships.

The update, known as the v3 DueDil API update, is the latest addition to DueDil’s CRM and is designed to give more freedom to the user by allowing them to manage customer information better. It achieves this by allowing the user to embed and also automatically update the DueDil platform inside their own operations. This is a highly advantageous feature for sales teams around the country, as it means that personnel will be able to spend more time chasing leads and closing deals. Manually keeping customer information up to date is equally as important for any business as working on finding new customers. It’s often a very time-consuming and tedious task, but it should never be overlooked, something which DueDil are well aware of.

Keeping DueDil’s API as current as possible is vital in today’s fast-moving business world, as according to DueDil’s COO Justin Fitzpatrick, “It’s estimated that 63% of CRM initiatives fail, often because sales teams don’t input and keep contacts up to date, and the data inevitably becomes unfit for purpose.”

However, the v3 update, DueDil users can now capitalize on the system’s new advanced search features, which enable them to define and qualify both customer and prospect profiles based on specific filters, including growth rates, location and size. Users can then automatically update data fields and focus more time and energy on other, more, important aspects of running a successful business.

Launched in 2011 and aiming to increase trust and transparency in business, DueDil — which stands for due diligence — is one of the UK’s fastest-growing CRM startups. In just three years, the company has grown considerably, and is recognized amongst industry insiders as the largest source of private company information in the UK and Ireland. To date, DueDil holds information on more than nine million businesses and 15 million company directors, and taking into consideration the company’s international reach, has more than 80 million live company and director records at its fingertips.

The announcement of the new v3 DueDil API, which came after six weeks of rigorous testing by 10 DueDil enterprise customers, comes just four weeks after DueDil closed a $17 million Series B financing round, bringing total investments raised in the last 22 months to $22 million.

It’s also been announced that this new API release is just one of a series of planned product releases for DueDil’s many customers in 2014, which are all believed to focus on organizing private company data and also enabling the integration of up-to-date business information.


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