Tidemark Raises $32M To Drag Analytics Into The Modern Age And Reinvents Board Books

Apr 29 2014, 7:17am CDT | by

In a world awash with vendors talking about data analysis, there is something of a polarization going on between vendors. On the one hand you have big expensive analytics solutions from traditional vendors. These solutions tend to revolve around building data warehouses and combine the data-loading aspects of analysis alongside the query, computation and presentation layer.

Related to these traditional approaches we have vendors that aim to offload some of the heavy lifting involved in analytics. Amazon Web Services has two solutions at this lower level, Kinesis is its data ingestion offering while RedShift is its data warehousing solution. Moving these lower parts of the analysis stack to the cloud makes perfect sense – why store and crunch data in traditional infrastructures when commodity cloud vendors can do it for you?

This is the modus operandi of Tidemark, the business planning and analytics vendor that is today rolling out a new flavor of its software, and concurrently announcing  a $32M funding round and a global expansion.

In terms of the expansion and funding news, Tidemark is reporting 300% revenue growth (though no actual dollar values) in fiscal year 2014. To continue to fuel the momentum, and in keeping with the theme of investing early for a high growth opportunity, Tidemark has secured a round of funding from SVB Capital and existing investors Greylock Partners, Andreessen Horowitz, Redpoint Ventures, and Tenaya Capital. Alongside previous rounds, this investment brings Tidemark’s total funding to $80 million.

Existing reference customers include Netflix, Chiquita, Hostess Brands, Chuck E. Cheese’s, HubSpot, ServiceSource and Brown University.

Perhaps more interestingly, at least from a product perspective, is the news that Tidemark is introducing a new notion around analytics with the release of Tidemark Playbooks. Tidemark playbooks aims to close the loop on financial planning. The way things work in a traditional model is that analysts might do some modelling in excel, and then export charts and tables into a PowerPoint presentation to go to the board of directors. Obviously this is a very open loop and goes against the “real time” and “collaborative” themes around today.

With playbooks, analysts can model information within the Tidemark application and then publish the relevant parts of those models or charts into a “Playbook” – essentially a modern take on a PowerPoint deck. These playbooks are accessible on any device, and can be viewed by anyone, not just those who create the Playbook. As such this Playbooks functionality is a tool that should see some use  within upstream reporting and planning scenarios, and potentially moves Tidemark into the territory of those companies looking to disrupt the board papers space – Diligent Board Books being one such vendor.

Alongside Playbooks, Tidemark is introducing a new integration with application monitoring vendor New Relic. The theory goes that application performance increasingly has an important impact on core performance metrics and hence this integration is valuable. I’m not so convinced about this part of the strategy – while undoubtedly technology is a critical factor to organizational performance, I suspect it’ll be a long time before your run of the mile enterprise board of directors looks to analyze application performance in the context of financial performance.

All in all, Tidemark is an interesting play – its customers think so and its investors undoubtedly do to. The Playbooks functionality in particular is an interesting direction and I look forward to seeing what uptake it has within non-technology industries.

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

China's aid to fight Ebola arrives in Ghana
Accra, Oct 30 (IANS) Chinese medical supplies and equipment to aid Ghana's fight against the outbreak of the deadly Ebola Viral Disease arrived at the Kotoka International Airport in Accra late Wednesday night.
 
 
EU lifts decade-long economic sanctions on Zimbabwe
Harare, Oct 30 (IANS) The European Union (EU) has lifted its decade-long economic sanctions on Zimbabwe in a move that will see the trading bloc extending 234 million Euros (about 300 million dollars) to support programmess in the country.
 
 
World Bank pledges more funds for Ebola flight in West Africa
Accra, Oct 30 (IANS) The World Bank announced Thursday an additional $100-million support package in its Ebola response activities for three West African countries ravaged by the epidemic.
 
 
Did you sleep well? This device will show
Tokyo, Oct 30 (IANS/EFE) Japanese video game company Nintendo Thursday announced it will develop a device to track and improve the quality of sleep, the latest venture of the company to get into the "eHealth" business.
 
 
 

Latest from the Network

11 held for digging women's graves for 'ghost marriages'
Beijing, Oct 30 (IANS/EFE) Chinese police have arrested 11 people for allegedly digging up dead women's bodies from their graves to sell them for rituals known as "ghost marriages", Hong Kong's South China Morning Post...
Read more on Politics Balla
 
Argentina's Congress passes energy-overhaul bill
Buenos Aires, Oct 30 (IANS/EFE) Argentina's lower house of Congress, controlled by President Cristina Fernandez's allies, gave final approval Thursday for a new Hydrocarbons Law that was harshly criticised by...
Read more on Politics Balla
 
UN chief seeks help against female genital mutilation
Nairobi, Oct 30 (IANS/EFE) UN Secretary General Ban Ki-Moon called on the media Thursday to speak out and help put an end "within this generation" to Female Genital Mutilation (FGM), a practice suffered by 130 million...
Read more on Celebrity Balla
 
Over 9,000 kg marijuana seized in Tanzania
Arusha (Tanzania), Oct 30 (IANS) Tanzanian police Thursday said they have seized 9,102 kg of marijuana in an ongoing crackdown operation in northern part of the country. The seizure follows an operation carried out in...
Read more on Politics Balla
 
China's aid to fight Ebola arrives in Ghana
Accra, Oct 30 (IANS) Chinese medical supplies and equipment to aid Ghana's fight against the outbreak of the deadly Ebola Viral Disease arrived at the Kotoka International Airport in Accra late Wednesday night. The...
Read more on Business Balla
 
US 'deeply concerned' about Burkina Faso situation
Washington, Oct 30 (IANS) The US is "deeply concerned" about the deteriorating situation in Burkina Faso resulting from efforts to amend the constitution, the White House said Thursday. "We believe democratic...
Read more on Politics Balla
 
Israeli PM calls for halt to incitement
Jerusalem, Oct 30 (IANS) The world must end its silence and condemn "Palestinian incitement" that fuels violence in Jerusalem, Israeli Prime Minister Benjamin Netanyahu said Thursday, hours after a Palestinian gunman...
Read more on Politics Balla
 
Mozambique's ruling party wins general elections
Maputo, Oct 30 (IANS) Mozambique's electoral authorities Thursday announced Filipe Nyusi, the candidate of the ruling Frelimo party, as elected the fourth president in general elections since the country gained...
Read more on Politics Balla
 
EU lifts decade-long economic sanctions on Zimbabwe
Harare, Oct 30 (IANS) The European Union (EU) has lifted its decade-long economic sanctions on Zimbabwe in a move that will see the trading bloc extending 234 million Euros (about 300 million dollars) to support...
Read more on Politics Balla
 
Chris Hemsworth wants to raise kids in Australia
Chris Hemsworth wants to raise his children in Australia. The 'Avengers' actor is keen to return to his home country with wife Elsa Pataky and their kids India, two, and twins Tristan and Sasha, seven months, after...
Read more on Celebrity Balla
 
 
Tidemark Raises $32M To Drag Analytics Into The Modern Age And Reinvents Board Books - Business Balla
 

Tidemark Raises $32M To Drag Analytics Into The Modern Age And Reinvents Board Books

Apr 29 2014, 7:17am CDT | by

In a world awash with vendors talking about data analysis, there is something of a polarization going on between vendors. On the one hand you have big expensive analytics solutions from traditional vendors. These solutions tend to revolve around building data warehouses and combine the data-loading aspects of analysis alongside the query, computation and presentation layer.

Related to these traditional approaches we have vendors that aim to offload some of the heavy lifting involved in analytics. Amazon Web Services has two solutions at this lower level, Kinesis is its data ingestion offering while RedShift is its data warehousing solution. Moving these lower parts of the analysis stack to the cloud makes perfect sense – why store and crunch data in traditional infrastructures when commodity cloud vendors can do it for you?

This is the modus operandi of Tidemark, the business planning and analytics vendor that is today rolling out a new flavor of its software, and concurrently announcing  a $32M funding round and a global expansion.

In terms of the expansion and funding news, Tidemark is reporting 300% revenue growth (though no actual dollar values) in fiscal year 2014. To continue to fuel the momentum, and in keeping with the theme of investing early for a high growth opportunity, Tidemark has secured a round of funding from SVB Capital and existing investors Greylock Partners, Andreessen Horowitz, Redpoint Ventures, and Tenaya Capital. Alongside previous rounds, this investment brings Tidemark’s total funding to $80 million.

Existing reference customers include Netflix, Chiquita, Hostess Brands, Chuck E. Cheese’s, HubSpot, ServiceSource and Brown University.

Perhaps more interestingly, at least from a product perspective, is the news that Tidemark is introducing a new notion around analytics with the release of Tidemark Playbooks. Tidemark playbooks aims to close the loop on financial planning. The way things work in a traditional model is that analysts might do some modelling in excel, and then export charts and tables into a PowerPoint presentation to go to the board of directors. Obviously this is a very open loop and goes against the “real time” and “collaborative” themes around today.

With playbooks, analysts can model information within the Tidemark application and then publish the relevant parts of those models or charts into a “Playbook” – essentially a modern take on a PowerPoint deck. These playbooks are accessible on any device, and can be viewed by anyone, not just those who create the Playbook. As such this Playbooks functionality is a tool that should see some use  within upstream reporting and planning scenarios, and potentially moves Tidemark into the territory of those companies looking to disrupt the board papers space – Diligent Board Books being one such vendor.

Alongside Playbooks, Tidemark is introducing a new integration with application monitoring vendor New Relic. The theory goes that application performance increasingly has an important impact on core performance metrics and hence this integration is valuable. I’m not so convinced about this part of the strategy – while undoubtedly technology is a critical factor to organizational performance, I suspect it’ll be a long time before your run of the mile enterprise board of directors looks to analyze application performance in the context of financial performance.

All in all, Tidemark is an interesting play – its customers think so and its investors undoubtedly do to. The Playbooks functionality in particular is an interesting direction and I look forward to seeing what uptake it has within non-technology industries.

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

China's aid to fight Ebola arrives in Ghana
Accra, Oct 30 (IANS) Chinese medical supplies and equipment to aid Ghana's fight against the outbreak of the deadly Ebola Viral Disease arrived at the Kotoka International Airport in Accra late Wednesday night.
 
 
EU lifts decade-long economic sanctions on Zimbabwe
Harare, Oct 30 (IANS) The European Union (EU) has lifted its decade-long economic sanctions on Zimbabwe in a move that will see the trading bloc extending 234 million Euros (about 300 million dollars) to support programmess in the country.
 
 
World Bank pledges more funds for Ebola flight in West Africa
Accra, Oct 30 (IANS) The World Bank announced Thursday an additional $100-million support package in its Ebola response activities for three West African countries ravaged by the epidemic.
 
 
Did you sleep well? This device will show
Tokyo, Oct 30 (IANS/EFE) Japanese video game company Nintendo Thursday announced it will develop a device to track and improve the quality of sleep, the latest venture of the company to get into the "eHealth" business.
 
 
 

Latest from the Network

11 held for digging women's graves for 'ghost marriages'
Beijing, Oct 30 (IANS/EFE) Chinese police have arrested 11 people for allegedly digging up dead women's bodies from their graves to sell them for rituals known as "ghost marriages", Hong Kong's South China Morning Post...
Read more on Politics Balla
 
Argentina's Congress passes energy-overhaul bill
Buenos Aires, Oct 30 (IANS/EFE) Argentina's lower house of Congress, controlled by President Cristina Fernandez's allies, gave final approval Thursday for a new Hydrocarbons Law that was harshly criticised by...
Read more on Politics Balla
 
UN chief seeks help against female genital mutilation
Nairobi, Oct 30 (IANS/EFE) UN Secretary General Ban Ki-Moon called on the media Thursday to speak out and help put an end "within this generation" to Female Genital Mutilation (FGM), a practice suffered by 130 million...
Read more on Celebrity Balla
 
Over 9,000 kg marijuana seized in Tanzania
Arusha (Tanzania), Oct 30 (IANS) Tanzanian police Thursday said they have seized 9,102 kg of marijuana in an ongoing crackdown operation in northern part of the country. The seizure follows an operation carried out in...
Read more on Politics Balla
 
China's aid to fight Ebola arrives in Ghana
Accra, Oct 30 (IANS) Chinese medical supplies and equipment to aid Ghana's fight against the outbreak of the deadly Ebola Viral Disease arrived at the Kotoka International Airport in Accra late Wednesday night. The...
Read more on Business Balla
 
US 'deeply concerned' about Burkina Faso situation
Washington, Oct 30 (IANS) The US is "deeply concerned" about the deteriorating situation in Burkina Faso resulting from efforts to amend the constitution, the White House said Thursday. "We believe democratic...
Read more on Politics Balla
 
Israeli PM calls for halt to incitement
Jerusalem, Oct 30 (IANS) The world must end its silence and condemn "Palestinian incitement" that fuels violence in Jerusalem, Israeli Prime Minister Benjamin Netanyahu said Thursday, hours after a Palestinian gunman...
Read more on Politics Balla
 
Mozambique's ruling party wins general elections
Maputo, Oct 30 (IANS) Mozambique's electoral authorities Thursday announced Filipe Nyusi, the candidate of the ruling Frelimo party, as elected the fourth president in general elections since the country gained...
Read more on Politics Balla
 
EU lifts decade-long economic sanctions on Zimbabwe
Harare, Oct 30 (IANS) The European Union (EU) has lifted its decade-long economic sanctions on Zimbabwe in a move that will see the trading bloc extending 234 million Euros (about 300 million dollars) to support...
Read more on Politics Balla
 
Chris Hemsworth wants to raise kids in Australia
Chris Hemsworth wants to raise his children in Australia. The 'Avengers' actor is keen to return to his home country with wife Elsa Pataky and their kids India, two, and twins Tristan and Sasha, seven months, after...
Read more on Celebrity Balla