360° Coverage : Giving At Work: When Employees Ask For More - And Nonprofits...

2 Updates
Giving At Work: When Employees Ask For More - And Nonprofits Need It
Photo Credit: Forbes Business

Giving At Work: When Employees Ask For More - And Nonprofits Need It

Apr 30 2014, 9:16pm CDT | by

As veteran nonprofit managers, social entrepreneurs, and fundraisers know, there’s something of a gap between what companies offer in terms of community involvement, employee engagement and...

Filed under: news


19 weeks ago

Giving At Work: When Employees Ask For More - And Nonprofits Need It

Apr 30 2014, 9:16pm CDT | by

As veteran nonprofit managers, social entrepreneurs, and fundraisers know, there’s something of a gap between what companies offer in terms of community involvement, employee engagement and philanthropy – and what nonprofits often need. They may be on board for the same causes, the same areas of societal change, the same communities. But they often talk past each other – and that’s based on both structure and culture. They’re not the same, and they often have trouble lining up – even if they both perceive a need for each other.

Indeed, I like this little logic test. Plenty of social investors and big donors will tell nonprofit leaders, “You need to run this a lot more like a profit-making company.” The next time that happens, return fire thusly: “You need to run your company more like a nonprofit.” See? Venus and Mars. Feel the silence.

Last week at the National Press Club in Washington DC, I took part in a panel discussion on employee engagement, corporate philanthropy and the work of the nonprofit sector. The panel was sponsored by America’s Charities, a nonprofit coalition of the U.S. charitable organizations that provides workplace charitable giving campaigns, technology and thought leadership in the sector. This year, America’s Charities did something incredibly smart in conceiving the annual Snapshot report on employee engagement and corporate giving: they surveyed the nonprofits themselves, and focused on those organizational needs.

That focus opened up a wide-ranging discussion in Washington (disclosure: America’s Charities paid my travel expenses, and I’ve spoken at their events before) on the obvious gap between what companies offer and what charities need – and brought some of the key findings in the report to life. Those results were based on discussions with 240 nonprofits from around the country (the full Snapshot report is available for download free of charge) and among the highlights in what is really an important piece of philanthropic research were these nuggets:

Transparency: Roughly two-thirds of the nonprofits believe their corporate partners and individual donors expect greater accountability around impact and measurable results and believe that operating in a digital culture requires them to be more transparent with donors and stakeholders.

Challenges: Half of all the nonprofit say they have a strong relationship with their corporate and institutional partners, yet nearly 90 percent of respondents face significant challenges in sustaining these relationships. And while nearly half of the nonprofits have seen an increase in requests to engage with corporate employees, many meet these requests but are challenged to do so.

Technology: More than 90 percent of the nonprofits said their use of technology has changed in the last three years allowing them to deliver information quicker and feature more data and better communicate with donors – and that they are responding to these demands by expanding their communication strategies and placing more emphasis on story-telling focused on outcomes and results.

The report also states that “engagement is the new standard and workplace giving is changing to embrace the broader aspects of engagement and provide greater opportunities for employees to learn about, interact and engage with charities,” yet it was fascinating during our panel discussion to explore what engagement really means – and how it can be measured. Among a group of panelists that included the Snapshot report’s author, America’s Charities analyst Steve Greenhalgh, GreatNonprofits.org CEO Perla Ni, Lockheed Martin community relations director Emily Simone, and and GuideStar‘s VP of operations, Debra Snider, there was consensus that sometimes companies and partner nonprofits sometimes talk past each other. More than anything else, said Lockheed’s Simone, employees want impact: “what’s the long-term influence you’re having?” Here’s some of that discussion:

Measurement, describing impact, and public evaluation were important parts of the conversation – and sometimes the gulf between the nonprofit data that’s available, and what funders (corporate and otherwise) really want is pretty vast. That relates to expense, time, and the growing demand for data-driven nonprofit reporting. This can be a real challenge for the nonprofits. “We need to find inexpensive, if not free, and simple tools for nonprofits to collect evaluation metrics,” argued Ni, whose organization provides online ratings for charities. Here’s some of that discussion:

So that gap still exists, but I found it interesting that both corporations and organizations like America’s Charities that serve that market are actually struggling with it, instead of standing back with their funds and volunteers and simply letting the nonprofits figure it out – or fail.

As America’s Charities CEO Steve Delfin noted, nonprofits are “meeting new expectations around the impact, sustainability and scalability of their programs and services particularly in a time of reduced government spending and increased competition for scarcer resources.”


2 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of ...
Source: Business Times Singapore   Full article at: Business Times Singapore


2 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17" hits ...
Source: Business Times Singapore   Full article at: Business Times Singapore


Don't miss ...


<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.


blog comments powered by Disqus

Latest stories

Chip in to enhance links, president tells Indians in Vietnam
Ho Chi Minh City, Sep 16 (IANS) The Indian diaspora in Vietnam can play a "significant role" as a "bridge" in deepening relations between the two countries, President Pranab Mukherjee said Tuesday.
Ho Chi Minh City's rise as economic hub marvellous: President
Ho Chi Minh City, Sep 16 (IANS) Lauding the perseverance and success of the people of Vietnam, President Pranab Mukherjee Tuesday expressed admiration at how Ho Chi Minh City has transformed into a prosperous regional economic hub.
Modi government improved economy, India's global image: President
Ho Chi Minh City, Sep 16 (IANS) In a departure from custom, President Pranab Mukherjee Tuesday largely abandoned his prepared speech to the Indian community in Vietnam and instead extolled the Narendra Modi government for its steps to improve the economy and burnish India's global image.
China, Sri Lanka ink $1.63 bn currency swap deal
Beijing, Sep 16 (IANS) China's central bank announced late Tuesday that it has signed a 10 billion yuan (about $1.63 billion) currency swap deal with the Central Bank of Sri Lanka.

Latest from the Network

In Ho Chi Minh City, president extols transformation, praises Modi (Roundup)
Ho Chi Minh City, Sep 16 (IANS) Visiting Vietnam's business capital on the penultimate day of his state visit, President Pranab Mukherjee Tuesday extolled the city's transformation to a regional economic hub after a...
Read more on Politics Balla
Ukraine grants self rule, amnesty to rebels
Kiev, Sep 16 (IANS) Ukrainian parliamentarians Tuesday granted self-rule to parts of two eastern regions -- Donetsk and Luhansk, and an amnesty to pro-Russian rebels, BBC reported. The law, affecting the two regions,...
Read more on Politics Balla
Daniel Radcliffe, Ben Kingsley and Brie Larson join 'Brooklyn Bridge' cast
Ben Kingsley and Brie Larson have joined the cast of 'Brooklyn Bridge'. Douglas McGrath has written and will direct the historical drama which has been inspired by true events during the construction of the Brooklyn...
Read more on Movie Balla
New Jack Reacher film promises to be 'three-hander in terms of audience appeal'
Chris McQuarrie will not be directing the next Jack Reacher film, according to Lee Child. The 59-year-old author has revealed the director of the first movie, which starred Tom Cruise as the protagonist, will not have...
Read more on Movie Balla
Eva Mendes gives birth to baby girl
Eva Mendes has reportedly given birth to a baby girl. The 40-year-old actress and her boyfriend Ryan Gosling, 33, welcomed their daughter into the world in Los Angeles last Friday (09.12.14), according to UsMagazine.com...
Read more on Celebrity Balla
A8 SoC Reportedly Including Hexa-Core PowerVR GPU
The users of the iPhone 6 are enabled to enjoy playing game with a high resolution, as a new report claims that the SoC of the A8 processor contains the new PowerVR graphics processing unit.According to Apple Insider,...
Read more on Apple Balla
The Application of the NFC being Limited to Only Apple Pay
Apple once again restricts the use of a key component of its smartphone, as the NFC is said to be only applied in the services of Apple Pay.According to CNET, the matter has been confirmed by a spokesperson from Apple....
Read more on Apple Balla
will.i.am designs Lexus NX car
will.i.am has designed a car. The Black Eyed Peas frontman has mixed music with motors for his latest project by teaming up with Lexus Europe to design the Lexus NX, and he has now appeared in their advert for the...
Read more on Celebrity Balla
Demi Lovato's whiffy fan encounter
Demi Lovato was farted on by a fan at a meet and greet. The 'Skyscraper' singer was left recoiling in horror when one of her supporters was so overwhelmed at the thought of meeting her, they let out some ''rotten'' wind...
Read more on Celebrity Balla
Big Sean has great chemistry with Ariana Grande
Big Sean and Ariana Grande have ''great chemistry''. The rapper has been dating the 'Problem' singer for two months but has been a big fan of her musical talents for some time. He said: ''Me and her make a lot of music...
Read more on Celebrity Balla