10 Updates

What Retailer Are You?

Apr 30 2014, 10:40pm CDT | by

If this were BuzzFeed, this story would be a quiz, one of those oddly addictive quizzes that gets shared on social media. The ones that identify what breed of dog you would be, which character on “...

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11 weeks ago

What Retailer Are You?

Apr 30 2014, 10:40pm CDT | by

If this were BuzzFeed, this story would be a quiz, one of those oddly addictive quizzes that gets shared on social media. The ones that identify what breed of dog you would be, which character on “Friends” or even which kind of tuber you are.

After answering a series of questions, readers would be rewarded with a definitive conclusion —  You are Target! — followed by a personality description that likens you to a store and reads like a horoscope.

But this is Forbes, not BuzzFeed and the ability to build a quiz on the Forbes platform escapes me. However, the urge to use the format to illustrate a point is too compelling to pass up.

The most important criteria for you in choosing a store is:
A. Low prices
B. Wide selection
C. One-stop shopping
D. Exclusive product
E. Natural or organic product selection/>/>/>/>/>

With the money left after you’ve paid all the bills and met the budget you would:
A. If only I had enough to pay the bills
B. Buy something for the kids
C. Left over money? What’s that?
D. Budget? You mean people have limits?
E. I’m a free spirit and can’t be contained by monetary rules/>/>/>/>/>

You’re in the mood to treat yourself, you:
A. Buy an envelope of seeds for $1. That garden will keep the family in produce this summer
B. Nab a flirty designer dress for less
C. A new gas grill.
D. The Balenciaga city satchel in coral, it’s the color this season.
E. Splurge on that hand-crafted lavender ice cream everyone’s talking about/>/>/>/>/>

If you answered mostly A’s, you’re a Dollar General shopper. Thrifty, not because you want to, but because you have to. Your monthly income is entirely spoken for and there’s barely enough to cover food, clothing, transportation and essentials.

If you answered mostly B’s, you identify with Target. It’s clean, close by and has something for everyone, including a little something fashionably extra for yourself.

Mostly C’s, and you’re a Walmart shopper. You can’t beat the low prices, convenient location and one-stop shopping. Odds are good you’ve got a family to take care and Walmart has you covered in just about every product category.

Those lucky D’s shop at Neiman Marcus. Money is no object, or at the very least there’s enough for splurges. You appreciate a high level of customer service and exclusive designer products.

And finally, the E’s are Whole Foods shoppers. Young, college-educated and interested in the environment and healthy eating. You have enough money to pay a premium on products but aren’t necessarily into conspicuous consumption.

Why go to all this trouble? Because I cover retail and write a lot about Walmart. And when you write about Walmart, people always want to tell you how bad the company is. Ok, I tell them, companies do a lot of things that can be considered bad, but it’s hardly something Walmart has an exclusive on.

That’s when things start to get weird. People don’t want to hear how the retailer they shop at, the one they form an affinity for and feel connected to, does bad things. We tend to identify with the stores we frequent, so much so, that if this had been a BuzzFeed quiz, millions of people would have taken it and posted the results to Facebook with comments like “it’s SO true!”

People identify with the stores they shop at. Whether they answered all A’s or E’s, we are where we shop.

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the ...
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Update
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6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

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KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by robbers ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Dat ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

6 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southe ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

6 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

6 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

6 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an all ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

6 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Schem ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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