360° Coverage : What Retailer Are You?

2 Updates

What Retailer Are You?

Apr 30 2014, 10:40pm CDT | by

If this were BuzzFeed, this story would be a quiz, one of those oddly addictive quizzes that gets shared on social media. The ones that identify what breed of dog you would be, which character on “...

Filed under: news


24 weeks ago

What Retailer Are You?

Apr 30 2014, 10:40pm CDT | by

If this were BuzzFeed, this story would be a quiz, one of those oddly addictive quizzes that gets shared on social media. The ones that identify what breed of dog you would be, which character on “Friends” or even which kind of tuber you are.

After answering a series of questions, readers would be rewarded with a definitive conclusion —  You are Target! — followed by a personality description that likens you to a store and reads like a horoscope.

But this is Forbes, not BuzzFeed and the ability to build a quiz on the Forbes platform escapes me. However, the urge to use the format to illustrate a point is too compelling to pass up.

The most important criteria for you in choosing a store is:
A. Low prices
B. Wide selection
C. One-stop shopping
D. Exclusive product
E. Natural or organic product selection/>/>/>/>/>

With the money left after you’ve paid all the bills and met the budget you would:
A. If only I had enough to pay the bills
B. Buy something for the kids
C. Left over money? What’s that?
D. Budget? You mean people have limits?
E. I’m a free spirit and can’t be contained by monetary rules/>/>/>/>/>

You’re in the mood to treat yourself, you:
A. Buy an envelope of seeds for $1. That garden will keep the family in produce this summer
B. Nab a flirty designer dress for less
C. A new gas grill.
D. The Balenciaga city satchel in coral, it’s the color this season.
E. Splurge on that hand-crafted lavender ice cream everyone’s talking about/>/>/>/>/>

If you answered mostly A’s, you’re a Dollar General shopper. Thrifty, not because you want to, but because you have to. Your monthly income is entirely spoken for and there’s barely enough to cover food, clothing, transportation and essentials.

If you answered mostly B’s, you identify with Target. It’s clean, close by and has something for everyone, including a little something fashionably extra for yourself.

Mostly C’s, and you’re a Walmart shopper. You can’t beat the low prices, convenient location and one-stop shopping. Odds are good you’ve got a family to take care and Walmart has you covered in just about every product category.

Those lucky D’s shop at Neiman Marcus. Money is no object, or at the very least there’s enough for splurges. You appreciate a high level of customer service and exclusive designer products.

And finally, the E’s are Whole Foods shoppers. Young, college-educated and interested in the environment and healthy eating. You have enough money to pay a premium on products but aren’t necessarily into conspicuous consumption.

Why go to all this trouble? Because I cover retail and write a lot about Walmart. And when you write about Walmart, people always want to tell you how bad the company is. Ok, I tell them, companies do a lot of things that can be considered bad, but it’s hardly something Walmart has an exclusive on.

That’s when things start to get weird. People don’t want to hear how the retailer they shop at, the one they form an affinity for and feel connected to, does bad things. We tend to identify with the stores we frequent, so much so, that if this had been a BuzzFeed quiz, millions of people would have taken it and posted the results to Facebook with comments like “it’s SO true!”

People identify with the stores they shop at. Whether they answered all A’s or E’s, we are where we shop.


7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new com ...
Source: Business Times Singapore   Full article at: Business Times Singapore


7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17" hits home. ...
Source: Business Times Singapore   Full article at: Business Times Singapore


Don't miss ...


<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.


blog comments powered by Disqus

Latest stories

US ready to cooperate with Cuba in Ebola fight
Washington, Oct 22 (IANS/EFE) The US is ready to cooperate with Cuba in the international fight against Ebola in West Africa, a spokesperson for the US State Department confirmed to Spanish news agency Efe.
When Ethiopians joined hands with Indians to celebrate Diwali
Addis Ababa, Oct 22 (IANS) This year in Ethiopia, the celebration of Diwali, the Indian festival of lights, started early in a unique way with many new participants, both Indian and Ethiopian.
OPEC daily basket price closes lower
Vienna, Oct 22 (IANS/WAM) The basket of 12 crude oils of the Organisation of Petroleum Exporting Countries (OPEC) closed at $82.09 a barrel Tuesday compared to $82.37 Monday, the OPEC Secretariat said.
Marital woes can make you fat
New York, Oct 22 (IANS) If you have a history of depression, picking up fights with your better half could increase the risk of obesity by altering how the body processes high-fat foods, says a new research.

Latest from the Network

European Champions League standings
Paris, Oct 22 (IANS) Following are the European Champions League standings for Groups E to H after Tuesday's matches (tabulated under matches played, won, drawn, lost, goals for, against, points), according to Xinhua...
Read more on Sport Balla
Rogerio set to break Giggs world record
Rio de Janeiro, Oct 22 (IANS) Sao Paulo goalkeeper Rogerio Ceni is one victory away from earning his fourth Guinness World Record by eclipsing a mark held by Manchester United legend Ryan Giggs. The 41-year-old will...
Read more on Sport Balla
Ryan Reynolds can't keep his hands off Blake Lively
Ryan Reynolds was ''really sweet'' to Blake Lively at the Angel City Ball. The couple, who got married in September 2012, made their first red carpet appearance together in New York City on Monday night (10.20.14) since...
Read more on Celebrity Balla
Kris Jenner doesn't know who Bruce Jenner is dating
Kris Jenner has ''no idea'' whether Bruce Jenner is dating her best friend. The 58-year-old reality TV star, who split from the Olympic gold medallist last October after 23 years of marriage, claims she doesn't know if...
Read more on Celebrity Balla
When Rihanna dressed like 'Harry Potter'
New York, Oct 22 (IANS) Singer Rihanna was spotted here in a Harry Potter style costume. She wore the wizard-like get-up while heading for a business meal here Monday, reports mirror.co.uk. The 26-year-old combined a...
Read more on Celebrity Balla
Germany raises humanitarian aid to Iraq
Berlin, Oct 22 (IANS) Germany has pledged a further 20 million euros (about 25.5 million dollars) in humanitarian aid to Iraq, the foreign ministry said in a statement Tuesday. The additional funds are immediately...
Read more on Politics Balla
India calls on Israel, Palestine to resume peace process
United Nations, Oct 22 (IANS) India has called upon Israelis and Palestinians to resume the peace process as "dialogue remains the only viable option" to address the issues confronting the region. In a brief statement...
Read more on Politics Balla
Airstrikes help ground forces fight IS: Pentagon
Washington, Oct 22 (IANS) Kurdish forces are in control of the majority of the Syrian city of Kobane despite efforts by the Islamic State (IS) to take the town, a spokesperson for US defence department said Tuesday....
Read more on Politics Balla
Palestine, Israel urged at UN to halt unilateral initiatives
United Nations, Oct 22 (IANS) UN Secretary-General Ban Ki- moon Tuesday called on Palestine and Israel to overcome differences and halt unilateral initiatives that fuel mistrust, so as to pursue long-term stability in...
Read more on Politics Balla
China urges Israel to create conditions for peace
United Nations, Oct 22 (IANS) Chinese government has called on Israel to create necessary conditions for the resumption of peace talks with Palestine. At an open debate of the Security Council on the situation of the...
Read more on Politics Balla