What Retailer Are You?

Apr 30 2014, 10:40pm CDT | by

If this were BuzzFeed, this story would be a quiz, one of those oddly addictive quizzes that gets shared on social media. The ones that identify what breed of dog you would be, which character on “Friends” or even which kind of tuber you are.

After answering a series of questions, readers would be rewarded with a definitive conclusion —  You are Target! — followed by a personality description that likens you to a store and reads like a horoscope.

But this is Forbes, not BuzzFeed and the ability to build a quiz on the Forbes platform escapes me. However, the urge to use the format to illustrate a point is too compelling to pass up.

The most important criteria for you in choosing a store is:
A. Low prices
B. Wide selection
C. One-stop shopping
D. Exclusive product
E. Natural or organic product selection/>/>/>/>/>

With the money left after you’ve paid all the bills and met the budget you would:
A. If only I had enough to pay the bills
B. Buy something for the kids
C. Left over money? What’s that?
D. Budget? You mean people have limits?
E. I’m a free spirit and can’t be contained by monetary rules/>/>/>/>/>

You’re in the mood to treat yourself, you:
A. Buy an envelope of seeds for $1. That garden will keep the family in produce this summer
B. Nab a flirty designer dress for less
C. A new gas grill.
D. The Balenciaga city satchel in coral, it’s the color this season.
E. Splurge on that hand-crafted lavender ice cream everyone’s talking about/>/>/>/>/>

If you answered mostly A’s, you’re a Dollar General shopper. Thrifty, not because you want to, but because you have to. Your monthly income is entirely spoken for and there’s barely enough to cover food, clothing, transportation and essentials.

If you answered mostly B’s, you identify with Target. It’s clean, close by and has something for everyone, including a little something fashionably extra for yourself.

Mostly C’s, and you’re a Walmart shopper. You can’t beat the low prices, convenient location and one-stop shopping. Odds are good you’ve got a family to take care and Walmart has you covered in just about every product category.

Those lucky D’s shop at Neiman Marcus. Money is no object, or at the very least there’s enough for splurges. You appreciate a high level of customer service and exclusive designer products.

And finally, the E’s are Whole Foods shoppers. Young, college-educated and interested in the environment and healthy eating. You have enough money to pay a premium on products but aren’t necessarily into conspicuous consumption.

Why go to all this trouble? Because I cover retail and write a lot about Walmart. And when you write about Walmart, people always want to tell you how bad the company is. Ok, I tell them, companies do a lot of things that can be considered bad, but it’s hardly something Walmart has an exclusive on.

That’s when things start to get weird. People don’t want to hear how the retailer they shop at, the one they form an affinity for and feel connected to, does bad things. We tend to identify with the stores we frequent, so much so, that if this had been a BuzzFeed quiz, millions of people would have taken it and posted the results to Facebook with comments like “it’s SO true!”

People identify with the stores they shop at. Whether they answered all A’s or E’s, we are where we shop.


Don't miss ...


<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.


blog comments powered by Disqus

Latest stories

Global infection outbreaks rising since 1980: Study
Washington, Oct 29 (IANS) The number of outbreaks of infectious diseases and the number of unique illnesses causing them appear to be increasing around the globe, says a study co-authored by an Indian-American professor.
UN General Assembly again urges US to end Cuba embargo
United Nations, Oct 29 (IANS/EFE) The UN General Assembly voted overwhelmingly to demand that the US end its 52-year-old economic embargo against Cuba.
Vitamin D can curb asthma attacks
London, Oct 29 (IANS) Boosting Vitamin D levels in deficient asthmatics could help manage asthma flare-ups, Israeli researchers have found.
High powered MRI scans identify language centres in brain
Vienna, Oct 29 (IANS) A study from the Medical University of Vienna found how 7-Tesla ultra high-field magnetic resonance imaging (MRI) could be used to clearly show the brain areas responsible for speech processing and production.

Latest from the Network

Chloe Grace Moretz: I'm a geek
Chloe Grace Moretz is a ''geek'' when she's at home. The 17-year-old actress - who can be seen playing a prostitute alongside Denzel Washington in new action thriller film 'The Equalizer' - insists she lives a pretty...
Read more on Celebrity Balla
High powered MRI scans identify language centres in brain
Vienna, Oct 29 (IANS) A study from the Medical University of Vienna found how 7-Tesla ultra high-field magnetic resonance imaging (MRI) could be used to clearly show the brain areas responsible for speech processing...
Read more on Business Balla
Timothy Spall sees 'certain parallels' with William Turner
Timothy Spall sees ''certain parallels'' between himself and William Turner. Spall, 57, plays the influential painter in his new film 'Mr. Turner', for which he won the Best Actor award at the Cannes Film Festival, and...
Read more on Movie Balla
Trinidad cricket board condemns Windies players pull out
Port-of-Spain, Oct 29 (IANS/CMC) The Trinidad and Tobago Cricket Board (TTCB) has condemned the recent decision by the West Indies cricketers to abort their tour of India. The condemnation came in the form of a motion...
Read more on Sport Balla
Binge drinking hampers memory in long run
Washington, Oct 29 (IANS) High doses of alcohol during adolescence may continue to affect the brain even after drinking stops, leading to structural changes in the brain and memory deficits, says a significant study....
Read more on Celebrity Balla
EU: inspiring innovation through 3D-printed robot
Brussels, Oct 29 (IANS) The European Union (EU) said that it has a 3D-printed robot ready to be introduced in schools to cultivate the creativity of students studying mechanics, computer sciences, electronics and 3D...
Read more on Politics Balla
'Confident West Indies will appear in 2015 World Cup'
Sydney, Oct 29 (IANS/CMC) John Harden, 2015 Cricket World Cup chief executive, has said he is confident that the former champions West Indies will appear at next year's event in Australia and New Zealand. Harden...
Read more on Sport Balla
NASA cargo spacecraft explodes minutes after launch
Washington, Oct 29 (IANS) In a shocking incident, an unmanned commercial rocket carrying crucial scientific cargo for the International Space Station (ISS) exploded moments after lift-off Tuesday evening. Orbital...
Read more on Politics Balla
Sleep disturbances linked to higher Alzheimer's risk in men
London, Oct 29 (IANS) Elderly men with self-reported sleep disturbances run a higher risk of developing Alzheimer's disease than men without self-reported sleep disturbances, says a study. "We demonstrate that men...
Read more on Business Balla
Champ Bailey Retires From the NFL
Former Denver Broncos cornerback Champ Bailey retired from the NFL on Oct. 28.Bailey ends his career as one of the top shutdown cornerbacks in league history, per Ben Swanson of the Broncos' official website:"Longtime...
Read more on Sport Balla