360° Coverage : Angelina Jolie's 'Maleficent' Gets A Final Trailer

2 Updates
Angelina Jolie's 'Maleficent' Gets A Final Trailer
Photo Credit: Forbes Business

Angelina Jolie's 'Maleficent' Gets A Final Trailer

May 7 2014, 3:45pm CDT | by

My six-year old daughter really wants to see this. I know that’s no scientific measurement for box office success, but she really REALLY wants to see this. She asks me once or twice a week about...

Filed under: news


24 weeks ago

Angelina Jolie's 'Maleficent' Gets A Final Trailer

May 7 2014, 3:45pm CDT | by

My six-year old daughter really wants to see this. I know that’s no scientific measurement for box office success, but she really REALLY wants to see this. She asks me once or twice a week about when she’ll be seeing Walt Disney’s Sleeping Beauty revamp, to which I explain that it opens on May 30th (now May 28th it would seem), but hopefully we’ll see it a week early, give or take. What’s interesting about this final trailer, aside from the fact that it runs just 62 seconds, is that it is the mostly explicitly kid-friendly sell thus far. It has a mostly friendly narrator and most of the imagery is either animated or shots of Elle Fanning going about her doomed business. Point being, there isn’t a ton of what would qualify as “frightening images.”

This trailer, which is short enough to run on television as well as theaters (preceding this weekend’s Dorothy of Oz and next weekend’s Disney production Million Dollar Arm), is very much doing the whole “this won’t scare your kids” sell. That’s more important than you’d think. Even in an era when very young kids see PG-13 action fantasies like Transformers or Divergent, there is still a concern about making sure that the nation’s parents don’t think their kids will be traumatized seeing Angelina Jolie as Maleficent doing her various acts of evildoing. The weekend Mirror, Mirror opened, I was deluged by questions from parents asking if the PG-rated Snow White adaptation was in-fact okay for their young kids. We live in a PG-13 world, so even what should be kid-safe material is often viewed by parents with a skeptical eye.

Sam Raimi’s Oz: The Great and Powerful had an easier time of it since most of its imagery was in broad daylight and filled with bright and robust colors. Maleficent is a much darker picture, shrouded in black and grey. And quite a bit of the marketing up to this point has been as much about targeting older (presumably female) audiences as it is about going after the kiddie demographics that will make or break the $200 million picture. Jolie, arguably one of the last old-school movie stars left, starring as (arguably) Disney’s most iconic villain, has an obvious star+concept appeal, but it won’t matter much if parents are worried about their kids crying and wanting to leave the theater.

As such, this trailer has as non-threatening a voice over as they can get away with while still selling the “Watch Jolie be super evil!” shtick that has motivated most of the marketing, if not the green-lighting of the picture from the get-go. Obviously Mark Elliot is much too jovial, and this frankly sounds like a lighter version of George Del Hoyo’s standard read, although I may be mistaken. So we get just enough PG-rated creepiness, complete with music that is more action-centric than scary and a reading of the title that is almost friendly. I’ve talked a lot about how films cut trailers for different audiences, and especially about how PG-13 action films get weirdly kid-friendly trailers. This is a hybrid of such, a trailer for what is technically a kid-friendly feature that is intended to reassure parents of the film’s kid-friendly nature.

Anyway, I presume Disney will start screening the film soon enough. It’s got its rating (PG) and its running time (135 minutes) locked down, so now all that’s left is for the press to feast their eyes on the troubled production. My daughter can’t wait. Which means in turn that I can’t wait either. Walt Disney’s Maleficent, starring Angelina Jolie, Elle Fanning, and Juno Temple, opens May 28th. As always, we’ll see.


7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of 20,0 ...
Source: Business Times Singapore   Full article at: Business Times Singapore


7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies ...
Source: Business Times Singapore   Full article at: Business Times Singapore


Don't miss ...


<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.


blog comments powered by Disqus

Latest stories

Chinese company signs Rio 2016 uniform deal
Rio de Janeiro, Oct 23 (IANS) Chinese sports apparel maker 361 will be the official uniform supplier for the Rio 2016 Olympics, the organizers have said.
Ukraine lacks sufficient gas for winter
Kiev, Oct 23 (IANS) Ukrainian Prime Minister Arseny Yatsenyuk has said his country lacks sufficient natural gas for winter.
Obama 'cautiously optimistic' about Ebola
Washington, Oct 23 (IANS) President Barack Obama Wednesday said he is "cautiously optimistic" about the Ebola situation in the US, as his government announced a new programme that will actively monitor for 21 days every person coming from West African nations hit by the deadly virus.
Khamenei wants less reliance on oil
Tehran, Oct 23 (IANS) Iran's Supreme Leader Ayatollah Ali Khamenei called on the country's officials Wednesday to formulate plans to cut Iran's dependence on oil revenues and manage the economy on the basis of the domestic capabilities.

Latest from the Network

European Champions League standings
Paris, Oct 22 (IANS) Following are the European Champions League standings for Groups E to H after Tuesday's matches (tabulated under matches played, won, drawn, lost, goals for, against, points), according to Xinhua...
Read more on Sport Balla
Rogerio set to break Giggs world record
Rio de Janeiro, Oct 22 (IANS) Sao Paulo goalkeeper Rogerio Ceni is one victory away from earning his fourth Guinness World Record by eclipsing a mark held by Manchester United legend Ryan Giggs. The 41-year-old will...
Read more on Sport Balla
Ryan Reynolds can't keep his hands off Blake Lively
Ryan Reynolds was ''really sweet'' to Blake Lively at the Angel City Ball. The couple, who got married in September 2012, made their first red carpet appearance together in New York City on Monday night (10.20.14) since...
Read more on Celebrity Balla
Kris Jenner doesn't know who Bruce Jenner is dating
Kris Jenner has ''no idea'' whether Bruce Jenner is dating her best friend. The 58-year-old reality TV star, who split from the Olympic gold medallist last October after 23 years of marriage, claims she doesn't know if...
Read more on Celebrity Balla
When Rihanna dressed like 'Harry Potter'
New York, Oct 22 (IANS) Singer Rihanna was spotted here in a Harry Potter style costume. She wore the wizard-like get-up while heading for a business meal here Monday, reports mirror.co.uk. The 26-year-old combined a...
Read more on Celebrity Balla
Germany raises humanitarian aid to Iraq
Berlin, Oct 22 (IANS) Germany has pledged a further 20 million euros (about 25.5 million dollars) in humanitarian aid to Iraq, the foreign ministry said in a statement Tuesday. The additional funds are immediately...
Read more on Politics Balla
India calls on Israel, Palestine to resume peace process
United Nations, Oct 22 (IANS) India has called upon Israelis and Palestinians to resume the peace process as "dialogue remains the only viable option" to address the issues confronting the region. In a brief statement...
Read more on Politics Balla
Airstrikes help ground forces fight IS: Pentagon
Washington, Oct 22 (IANS) Kurdish forces are in control of the majority of the Syrian city of Kobane despite efforts by the Islamic State (IS) to take the town, a spokesperson for US defence department said Tuesday....
Read more on Politics Balla
Palestine, Israel urged at UN to halt unilateral initiatives
United Nations, Oct 22 (IANS) UN Secretary-General Ban Ki- moon Tuesday called on Palestine and Israel to overcome differences and halt unilateral initiatives that fuel mistrust, so as to pursue long-term stability in...
Read more on Politics Balla
China urges Israel to create conditions for peace
United Nations, Oct 22 (IANS) Chinese government has called on Israel to create necessary conditions for the resumption of peace talks with Palestine. At an open debate of the Security Council on the situation of the...
Read more on Politics Balla