10 Updates

5 Real Ways To Leverage Social Media -- 'Likes' Are Not Profit

May 7 2014, 3:46pm CDT | by

Facebook likes!  Twitter followers!  Instagram pins! The marketing buzzwords of the past few years have been all about social media .  If you haven’t picked up on the craze by now, you’ve been...

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10 weeks ago

5 Real Ways To Leverage Social Media -- 'Likes' Are Not Profit

May 7 2014, 3:46pm CDT | by

Facebook likes!  Twitter followers!  Instagram pins!

The marketing buzzwords of the past few years have been all about social media .  If you haven’t picked up on the craze by now, you’ve been living under a rock.  A rock with no wi-fi.

Everyone is scrambling to get on the social media bandwagon.  Huge corporations and small mom & pop outfits now have Facebook profiles; the easiest way to get your lost luggage back from the airline is via twitter.  It’s a mad rush to find and exploit the most profitable social media platforms.

And like most gold rushes, the people who are really going to get rich are the ones selling pickaxes and bacon.  Sure, a few will strike the mother lode, but the real winners here are the platforms themselves (along with the people who market to the platforms for all of those corporations and small businesses).

I’m not saying that social media is worthless.  Far from it!  But what I’m really saying is that the heart of marketing will always remain the same, no matter what the mechanism is.  It’s still all about connection.

These are the 5 simple guidelines I use to keep myself on track:

  •  Speak to the person, not the machine

Marketing is about connecting with the people who are, or will become, your customers.  This hasn’t changed since the first sales letter was written in cuneiform on a clay tablet in Babylon.

Because behind each of those profiles, handles, and screen names is a real, live human being with the same wants, needs, passions, and desires as any human from 10, 20, or 100 years ago.  Your job is to connect with them, show them that they can trust you, and then make their life better in a way that results in profit for your company.  If you’re not doing that, you’re wasting your time.

  •  Listen as much as you speak

The great strength of social media is in its interactivity.  Unlike TV ads, print media, email campaigns, and landing pages, on social media your customer has the chance to talk back to you.  Use this to your advantage—if someone tweets a question to you, tweet back!

The last thing people want is another robotic social media steamroller that spits out scientifically designed cat memes and fill-in-the-blank surveys.  Be flexible and show your audience that you’re listening.

  •  Give first

If the first thing you post to your twitter account is a link to your sales page, customers will block you faster than you can say “conversion.”  Your primary sales efforts probably shouldn’t happen via social media—it’s primarily a trust-building platform.  If you do decide to sell, make sure no more than 10% of your content is promotional.

  •  Pick the right platform

Where do your customers live online?  Are they fashionistas posting religiously to Instagram?  Are they indie musicians obsessed with SoundCloud?  Or are they foodies with a voracious, vivacious Facebook group?  Don’t spread yourself thin trying to cover all the bases; focus your efforts where your customers are.

  •  Limit your time

 This one is the most important.  It’s easy to fall down the social media rabbit hole and wake up six hours later.  Don’t go there—block out an hour each day for social media, and leave it at that.  If your internet work is getting in the way of your real-world work, it’s time to step back and re-examine.

Social media can be a powerful platform when you build and maintain it well.  Remember, likes are not profits.  Focus on building relationships and watch your profits grow.

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Ra ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

Collingwood Magpies Training Session
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken int ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was reje ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammu ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

6 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern states ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

6 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 mi ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

6 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

6 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

6 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Sche ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 bill ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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