360° Coverage : 5 Real Ways To Leverage Social Media -- 'Likes' Are...

1 Updates

5 Real Ways To Leverage Social Media -- 'Likes' Are Not Profit

May 7 2014, 3:46pm CDT | by

Facebook likes!  Twitter followers!  Instagram pins! The marketing buzzwords of the past few years have been all about social media.  If you haven’t picked up on the craze by now, you’ve been living...

Filed under: news

 
 
 

24 weeks ago

5 Real Ways To Leverage Social Media -- 'Likes' Are Not Profit

May 7 2014, 3:46pm CDT | by

Facebook likes!  Twitter followers!  Instagram pins!

The marketing buzzwords of the past few years have been all about social media.  If you haven’t picked up on the craze by now, you’ve been living under a rock.  A rock with no wi-fi.

Everyone is scrambling to get on the social media bandwagon.  Huge corporations and small mom & pop outfits now have Facebook profiles; the easiest way to get your lost luggage back from the airline is via twitter.  It’s a mad rush to find and exploit the most profitable social media platforms.

And like most gold rushes, the people who are really going to get rich are the ones selling pickaxes and bacon.  Sure, a few will strike the mother lode, but the real winners here are the platforms themselves (along with the people who market to the platforms for all of those corporations and small businesses).

I’m not saying that social media is worthless.  Far from it!  But what I’m really saying is that the heart of marketing will always remain the same, no matter what the mechanism is.  It’s still all about connection.

These are the 5 simple guidelines I use to keep myself on track:

  •  Speak to the person, not the machine

Marketing is about connecting with the people who are, or will become, your customers.  This hasn’t changed since the first sales letter was written in cuneiform on a clay tablet in Babylon.

Because behind each of those profiles, handles, and screen names is a real, live human being with the same wants, needs, passions, and desires as any human from 10, 20, or 100 years ago.  Your job is to connect with them, show them that they can trust you, and then make their life better in a way that results in profit for your company.  If you’re not doing that, you’re wasting your time.

  •  Listen as much as you speak

The great strength of social media is in its interactivity.  Unlike TV ads, print media, email campaigns, and landing pages, on social media your customer has the chance to talk back to you.  Use this to your advantage—if someone tweets a question to you, tweet back!

The last thing people want is another robotic social media steamroller that spits out scientifically designed cat memes and fill-in-the-blank surveys.  Be flexible and show your audience that you’re listening.

  •  Give first

If the first thing you post to your twitter account is a link to your sales page, customers will block you faster than you can say “conversion.”  Your primary sales efforts probably shouldn’t happen via social media—it’s primarily a trust-building platform.  If you do decide to sell, make sure no more than 10% of your content is promotional.

  •  Pick the right platform

Where do your customers live online?  Are they fashionistas posting religiously to Instagram?  Are they indie musicians obsessed with SoundCloud?  Or are they foodies with a voracious, vivacious Facebook group?  Don’t spread yourself thin trying to cover all the bases; focus your efforts where your customers are.

  •  Limit your time

 This one is the most important.  It’s easy to fall down the social media rabbit hole and wake up six hours later.  Don’t go there—block out an hour each day for social media, and leave it at that.  If your internet work is getting in the way of your real-world work, it’s time to step back and re-examine.

Social media can be a powerful platform when you build and maintain it well.  Remember, likes are not profits.  Focus on building relationships and watch your profits grow.

 
Update
1

8 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashin ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

WHO welcomes approval of Ebola vaccine trial in Switzerland
Geneva, Oct 28 (IANS) The World Health Organisation (WHO) Tuesday welcomed the approval of a Swiss regulatory authority for a trial with an experimental Ebola vaccine at the Lausanne University Hospital.
 
 
Salt-degraded farm soil now equals the size of France
Toronto, Oct 28 (IANS) Every day for more than 20 years, an average of 2,000 hectares of irrigated land in arid and semi-arid areas across 75 countries, including in India, has been degraded by salt, a research has found.
 
 
Radiation exposure ups aggressive thyroid cancer risk
New York, Oct 28 (IANS) Nuclear power plant accidents could be devastating and researchers have now found that exposure to radioactive iodine is associated with more aggressive forms of thyroid cancer.
 
 
French medical personnel who treated Ebola victim free of virus
Paris, Oct 28 (IANS/EFE) Dozens of medical personnel who took care of a French nurse while she was being treated for the Ebola virus disease have finished their observation period and are free of the virus, French health officials said Tuesday.
 
 
 

Latest from the Network

Benedict Cumberbatch: Sherlock can't have sex
Benedict Cumberbatch says Sherlock Holmes doesn't have sex - because he's more interested in crime. The 38-year-old British actor was catapulted to global fame playing a modern version of the fictional detective in the...
Read more on Celebrity Balla
 
Melissa McCarthy was robbed at gunpoint
Melissa McCarthy was robbed at gunpoint when she moved to California. The 'Bridesmaids' actress was working at a dry cleaners on a quiet street in Santa Monica when she first moved to Hollywood to pursue a movie career...
Read more on Celebrity Balla
 
Russell Brand: I wish I was bisexual
Russell Brand wishes he was bisexual. The 39-year-old comedian - who was married to Katy Perry for 14 months until December 2011 - has confirmed he is single at the moment but is keen to experiment more with his...
Read more on Celebrity Balla
 
Woman saves Indian from Bangladeshis' captivity in Baharin
Manama, Oct 28 (IANS) An Indian, allegedly tortured and held hostage in Bahrain by five Bangladeshis for a paltry BHD800 ransom (about $2,000), was rescued with the help of his co-worker, an Indonesian woman, in an...
Read more on Politics Balla
 
Billiards: Bhaskar shocks Gilchrist, joins Advani in semis
Leeds, Oct 28 (IANS) For long the bridesmaid in Indian billiards, Balachandra Bhaskar, the 43-year-old from Bangalore, authored a big upset when he knocked out defending champion Peter Gilchrist 797-586 to enter the...
Read more on Sport Balla
 
WHO welcomes approval of Ebola vaccine trial in Switzerland
Geneva, Oct 28 (IANS) The World Health Organisation (WHO) Tuesday welcomed the approval of a Swiss regulatory authority for a trial with an experimental Ebola vaccine at the Lausanne University Hospital. According to...
Read more on Business Balla
 
Indian in US gets 15 years in jail for backing Hezbollah
New York, Oct 28 (IANS) An Indian citizen residing illegally in the US has been sentenced to 15 years in prison for allegedly trying to provide material support to Hezbollah, a designated foreign terrorist...
Read more on Politics Balla
 
Another body recovered from sunken South Korean ferry
Seoul, Oct 28 (IANS/EFE) South Korean rescue teams Tuesday recovered one of the 10 bodies still missing from the Sewol ferry which sunk off the country's southwest coast April 16 this year leaving 304 people dead, most...
Read more on Politics Balla
 
Iraqi Kurdish force moves to help fight IS militants in Kobane
Baghdad, Oct 28 (IANS) A group of Iraqi Kurdish fighters, known as Peshmerga, headed Tuesday to the Syrian border town of Kobane via Turkey to help local Kurdish people who have been struggling to fend off attacks by...
Read more on Politics Balla
 
Al Qaeda affiliate seizes seven villages in Syria
Beirut, Oct 28 (IANS/EFE) The Nusra Front, Al Qaeda's affiliate in Syria, has seized seven villages in the northern Syrian province of Idlib over the past few hours, the Syrian Observatory for Human Rights reported...
Read more on Politics Balla