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'Neighbors' Could Be A Comedy Success
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'Neighbors' Could Be A Comedy Success

May 8 2014, 7:30pm CDT | by

There’s an old saying in Hollywood: “Dying is easy. Comedy is hard.”  Making money from comedies can be even harder.  Often what seems funny in a script isn’t as funny on screen. Big stars bring in...

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11 weeks ago

'Neighbors' Could Be A Comedy Success

May 8 2014, 7:30pm CDT | by

There’s an old saying in Hollywood: “Dying is easy. Comedy is hard.”  Making money from comedies can be even harder.  Often what seems funny in a script isn’t as funny on screen. Big stars bring in viewers but they often come with high salary demands that balloon budgets.

And most damaging of all, comedies often don’t translate overseas. These days, most successful movies will earn more internationally than they will in the U.S. Comedies are usually the exception. Bridesmaids earned 60% of its $288 million in the U.S. This is the End earned 80% of its $126 million domestically. Iron Man 3, on the other hand, earned only 34% of its $1.2 billion in the states.

So studios are understandably wary when it comes to comedies. This weekend it looks like Universal could have a winner on its hands. Exhibitor Relations expects Neighbors, the new movie from Seth Rogen, will top the box office with $38 million this weekend. The take could go as high as $40 million, accord to Exhibitor Relations’ Jeff Bock.

That would put the film ahead of The Amazing Spider-Man 2 in its second week in theaters. A $40 million opening would put the movie among the ranks of successful comedies like Grown Ups, Grown Ups 2 and The Hangover. Each of those movies went on to earn more than $250 million at the box office.

Those numbers mean that Neighbors could be a seriously profitable film for Comcast's Universal. Even if it doesn’t so as well overseas, Rogen and the studio smartly kept the budget to a very lean $18 million. Using movie math (which is always a bit flaky) the film needs to earn about $60 million to begin to show a profit. It should do that easily.

It doesn’t hurt that the film is getting good reviews. It scores a 79 out of 100 on Rotten Tomatoes. And it’s opening against very little competition this weekend. The only other new movie Exhibitor Relations expects will rank in the top five is Mom’s Night Out.

If the film is a hit, expect Universal to quickly put a sequel into production. The studio, which doesn’t have access to giant franchise creators like Marvel, D.C. or Lucasfilm, has become very adept at turning smaller films into profitable franchises. Fast and Furious has become a gold mine for the studio and a sequel to Pitch Perfect, which was a surprise comedy hit in 2012, is currently in the works. Despicable Me is another film that started out small and is now a big money-maker for the studio. Neighbors could be next.

Follow me on Twitter at DorothyatForbes.

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat was told t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broke ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan Raky ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hish ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern states last ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa Moham ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 millio ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Baz ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Skyway (Kid ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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