10 Updates

4 Ways To Increase Creativity As An Entrepreneur

May 8 2014, 7:31pm CDT | by

If you’re an entrepreneur, chances are you’re pretty good at coming up with responses to unfulfilled needs in the marketplace. But what happens when you need a new idea? An original answer? A...

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11 weeks ago

4 Ways To Increase Creativity As An Entrepreneur

May 8 2014, 7:31pm CDT | by

If you’re an entrepreneur, chances are you’re pretty good at coming up with responses to unfulfilled needs in the marketplace. But what happens when you need a new idea? An original answer? A breakthrough? That calls for creative thinking. It’s a method of thinking most of us have never been taught, and some say is unteachable. Faced with the need to create, we tend to freeze up, get muddled, or, as I’ve written before, give up on the people we’ve got and hire someone else.

If this sounds like you, take heart. Here are four specific, science-based moves that creative people have been using for years to spark creative thinking:

1. Ditch your comfort zone.

Creativity calls us to see old things in new ways. Coax yourself out of your comfort zone—creativity’s nemesis. Take a different route to work. Eat lunch with someone new. Read a magazine you would never buy. Travel. Wander. Get lost. According to Justin Farar, founding partner at Farar & Lewis LLP in Santa Monica, Calif.: “To stay creative and innovative with our approach to legal solutions, we work very hard to keep a pulse on all other recent and relevant legal decisions and strategies we see. To do this, we devote all time possible to continuing education courses, seminars, webinars, and conferences where we have the opportunity to mingle with other professionals to discuss ideas and strategies.”

Meetup groups (go to www.meetups.com for examples) are helpful for this purpose as well—it’s easy to find formal or informal groups in your own area who share your particular interest. When you get more confident, consider speaking at a local Meetup or even launching a Meetup group of your own.

2. Discover your thinking profile.

Comfort zones aren’t just physical. Research from publishing company FourSight in Evanston, Ill. shows that we all have mental comfort zones too. Just as we’re born right or left handed, we’re also born with unique problem solving preferences, the company’s research maintains. For example, if I hand you a pen, you’ll grab it with your preferred hand. Likewise, if I hand you a problem, you’ll grab it with your preferred problem solving preference. Figure out your preference from the examples below and use it to your advantage.

3. Play to your creative strength.

Do you recognize any of these thinking archetypes? Chances are you emphasize one of them, or perhaps your unique preference is a blend. Each of these thinking styles adds something vital to the creative process.

  • Clarifier: This is the realist who loves to dig into the facts and discover strategic insights and opportunities.
  • Ideator: This is the visionary who loves to think big and play with new possibilities.
  • Developer: This person is an evaluator who loves to craft complex, disciplined solutions.
  • Implementer: This is the activator type who loves to get things done, try things out, and to take a risk and learn as they go.

4. Remember that great minds actually don’t think alike.

Think back to a time you had a remarkable creative collaboration. Who was on the team? Likely, they weren’t “mini-me’s”; they were people who brought different expertise and perspectives to the table. According to data from Ben Waber, CEO of Boston-based Sociometric Solutions, “Informally chatting about work and personal topics leads to higher creativity for both you and coworkers.”

In the last few years, the National Science Foundation has begun to promote more innovative research by funding an Ideas Lab to bring diverse thinkers together to collaborate on intriguing research in cutting-edge fields of inquiry. They use a creative problem solving framework and the FourSight Thinking Profile to help teams identify the sort of creative thinkers they have.

If you need more creative solutions, figure out which of the thinking archetypes need to put their heads together. Assemble a team of diverse thinkers. Consider inviting someone from accounting or the mailroom to weigh in on a creative decision as opposed to speaking only to product marketing or to the design engineers  In summary, remember that we are all points of light, but our flashlights are typically angled in different directions. So hedge your bets by trying a new approach or by inviting somebody new to the table. You never know who might shine a light on the next creative breakthrough for your product or team.

Background research for this article was provided by communications consultant Adam Torkildson, with additional reporting provided by writer and editor W. Craig Snapp.

10 Companies Crushing It In Art & Fashion

 
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10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakya ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dew ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammuddin Hussein. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the s ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million in compensa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa M ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 2014. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
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1

8 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Skyway (Kid ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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