May 9 2014, 2:07pm CDT | by Forbes
The iPhone 6 may be close at hand, with its design likely having been set long ago, but it’s becoming apparent that Apple is laser-focused (pun intended), on camera technologies for the company’s next generation of iDevices. About 10 hours ago, Nokia PureView camera design lead Ari Partinen announced on his twitter stream the he was headed to greener pastures in Cupertino, CA. It seems he wanted to leave no doubt as well, in a second tweet, that those greener pastures are on Apple’s campuses.
Nokia has definitely made a name for themselves with respect to their smartphone camera technology, that few will deny is currently the bar that virtually all smartphone manufacturers must measure up to. The company’s PureView technology, both in terms of optics, electronics and software is best-in-class. Nokia’s Lumia 1020, with its 41-megapixel camera is capable of very impressive results, especially for a smartphone.
Today will be my last day working for the amazing #Lumia family. In June I will start a new chapter in Cupertino, California. Much love!
— Ari Partinen (@Partinen) May 9, 2014
Partinen is a Digital Imaging expert and the pickup is a strong one for Apple. In addition to Nokia’s impressive camera hardware in their line-up, the company’s Pro Camera software is also excellent, again, with some of the best control and image setup in the biz.
Apple’s camera technology in the iPhone has performed well over the years but it’s apparent that the Cupertino team might be looking to up their game with Ari reportedly working directly with Tim Cook.
It’s also clear that competitors like Samsung and HTC have honed their camera chops as well, with renewed focus from Samsung especially. So, the timing is right for Apple to make a push and try to differentiate in this space again.
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