The Soccer Teams That Score The Most With Social Media

May 9 2014, 2:07pm CDT | by

Which of the world’s 20 most valuable soccer teams cash in on their Facebook and Twitter followers–and which ones don’t? The graphic below provides some insight by dividing each team’s commercial revenue (sponsorship and merchandise revenue,) by the sum of their Facebook and Twitter fans.

Hamburg SV takes sits at the top of the list, generating $116.69 of commercial revenue per-Facebook and Twitter fan. The domination of the top of the list of the German teams (Schalke second, Bayern Munich fourth) indicates that they outperform their global popularity.

On the other hand, the teams at the bottom of the list–Barcelona, Arsenal, Chelsea, Real Madrid–have a great opportunity to leverage their huge social followings into more sponsorship revenue. It also doesn’t hurt Barcelona has Lionel Messi, and Real Madrid Cristiano Ronaldo, soccer’s two greatest strikers, each with their own huge social media following.

Paris Saint-Germain’s ratio is somewhat distorted because of the huge financial support it gets from Qatar.

/>
Commercial Facebook plus Commercial
Revenue-Per- Twitter Fans Revenue
Rank  Club Social Media Fan ($) (Millions) (Millions $)
1 Hamburg SV 116.69 0.8 87.7
2 Schalke 04 54.22 2.2 120.6
3 Paris Saint-Germain 30.63 10.8 331.1
4 Inter Milan 21.21 4.2 88.3
5 Bayern Munich 20.12 15.3 308.2
6 Galatasaray 18.61 4.9 90.6
7 Manchester City 16.77 12.9 217.0
8 Napoli 14.12 2.8 40.2
9 AS Roma 13.99 3.6 49.8
10 Atletico de Madrid 12.18 4.3 52.0
11 Tottenham Hotspur 12.15 5.6 68.1
12 Borussia Dortmund 10.91 9.0 97.6
13 Liverpool 7.19 20.6 148.2
14 Juventus 7.10 12.5 88.9
15 AC Milan 5.47 22.9 125.1
16 Manchester United 4.82 47.9 231.3
17 Real Madrid 4.59 59.9 275.1
18 Chelsea 4.11 31.0 127.3
19 Arsenal 3.53 26.8 94.6
20 Barcelona 3.18 72.2 229.8
 
 
 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Comcast Terminates Merger Agreement with Time Warner
Comcast Terminates Merger Agreement with Time Warner
It is official. Comcast announced that there will be no Time Warner deal.
 
 
Starbucks Stores to reopen Today after Computer Outage
Starbucks Stores to reopen Today after Computer Outage
Starbucks, Evolution Fresh and Teavana Tea Bar all suffered a drastic computer outage and shut down early Friday night to deal with the on-hand crisis to open up shop on Saturday.
 
 
Microsoft and Yahoo announce new Search Deal with Big Changes
Microsoft and Yahoo announce new Search Deal with Big Changes
Bing is now the #2 search engine with 20% marketshare behind Google. On the heel of this news, Microsoft and Yahoo announce a new search deal.
 
 
Bloomberg Terminals go down affecting Traders Worldwide
Bloomberg Terminals go down affecting Traders Worldwide
Bloomberg terminals went down in London and affected the traders dealing on the terminal worldwide.