May 9 2014, 2:07pm CDT | by Forbes
Which of the world’s 20 most valuable soccer teams cash in on their Facebook and Twitter followers–and which ones don’t? The graphic below provides some insight by dividing each team’s commercial revenue (sponsorship and merchandise revenue,) by the sum of their Facebook and Twitter fans.
Hamburg SV takes sits at the top of the list, generating $116.69 of commercial revenue per-Facebook and Twitter fan. The domination of the top of the list of the German teams (Schalke second, Bayern Munich fourth) indicates that they outperform their global popularity.
On the other hand, the teams at the bottom of the list–Barcelona, Arsenal, Chelsea, Real Madrid–have a great opportunity to leverage their huge social followings into more sponsorship revenue. It also doesn’t hurt Barcelona has Lionel Messi, and Real Madrid Cristiano Ronaldo, soccer’s two greatest strikers, each with their own huge social media following.
|Rank||Club||Social Media Fan ($)||(Millions)||(Millions $)|
|10||Atletico de Madrid||12.18||4.3||52.0|
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