The Soccer Teams That Score The Most With Social Media

May 9 2014, 2:07pm CDT | by

Which of the world’s 20 most valuable soccer teams cash in on their Facebook and Twitter followers–and which ones don’t? The graphic below provides some insight by dividing each team’s commercial revenue (sponsorship and merchandise revenue,) by the sum of their Facebook and Twitter fans.

Hamburg SV takes sits at the top of the list, generating $116.69 of commercial revenue per-Facebook and Twitter fan. The domination of the top of the list of the German teams (Schalke second, Bayern Munich fourth) indicates that they outperform their global popularity.

On the other hand, the teams at the bottom of the list–Barcelona, Arsenal, Chelsea, Real Madrid–have a great opportunity to leverage their huge social followings into more sponsorship revenue. It also doesn’t hurt Barcelona has Lionel Messi, and Real Madrid Cristiano Ronaldo, soccer’s two greatest strikers, each with their own huge social media following.

Paris Saint-Germain’s ratio is somewhat distorted because of the huge financial support it gets from Qatar.

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Commercial Facebook plus Commercial
Revenue-Per- Twitter Fans Revenue
Rank  Club Social Media Fan ($) (Millions) (Millions $)
1 Hamburg SV 116.69 0.8 87.7
2 Schalke 04 54.22 2.2 120.6
3 Paris Saint-Germain 30.63 10.8 331.1
4 Inter Milan 21.21 4.2 88.3
5 Bayern Munich 20.12 15.3 308.2
6 Galatasaray 18.61 4.9 90.6
7 Manchester City 16.77 12.9 217.0
8 Napoli 14.12 2.8 40.2
9 AS Roma 13.99 3.6 49.8
10 Atletico de Madrid 12.18 4.3 52.0
11 Tottenham Hotspur 12.15 5.6 68.1
12 Borussia Dortmund 10.91 9.0 97.6
13 Liverpool 7.19 20.6 148.2
14 Juventus 7.10 12.5 88.9
15 AC Milan 5.47 22.9 125.1
16 Manchester United 4.82 47.9 231.3
17 Real Madrid 4.59 59.9 275.1
18 Chelsea 4.11 31.0 127.3
19 Arsenal 3.53 26.8 94.6
20 Barcelona 3.18 72.2 229.8
 
 

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