360° Coverage : Consumer Financial Protection Bureau Swings their Weight for the...

Consumer Financial Protection Bureau Swings their Weight for the First Time

The CFPB has fined Capital One for deceptive marketing tactics in their first move as a consumer financial oversight bureau.

Jul 18 2012, 1:25pm CDT | by

Consumer Financial Protection Bureau Swings their Weight for the First Time
Photo Credit: Blogspot

The consumer financial protection bureau has fined Capital One to the tune of $210 million dollars after the new regulatory agency found the financial company guilty of forceful and deceptive marketing practices. The company known for flashy tv commercials featuring the tagline "what's in your wallet" is an aggressive marketer when it comes to picking up younger and less experienced financial customers. As part of the deal Capital One must reimburse about $140 million to its customers. 

The company in a prepared statement said that the problems arose out of call centers that did not always adhere to proper script guidelines thus leading to the miscommunication and eventual ills associated with credit card abuse in the years leading up to the financial bust of 2008. The CFPB has long been accused by conservatives as being big brother to Wall Street whereas liberals have mainly seen the CFPB as becoming effectively neutered before any power was bestowed on it.

Source: Dealbook

 
 
 


Andrew is a digital marketer based out of New York City. He has had experience in advertising, marketing, and brand development for various start-ups and most recently a brand research firm headquartered in Washington, DC.

 

blog comments powered by Disqus

Latest stories

NASDAQ is Back at 2000 Dot-Com Bubble Level
NASDAQ is Back at 2000 Dot-Com Bubble Level
The Dot-Com force is back at the NASDAQ. It took Silicon Valley 15 years to bring back the NASDAQ to the Dot-Com Bubble Levels. With startup valuations in the billions becoming the norm, Wall Street is following up with driving up the value of public traded tech companies.
 
 
Bill Gates Tops Forbes Billionaires List Again
Bill Gates Tops Forbes Billionaires List Again
Microsoft co-founder Bill Gates is back on top of the Forbes Billionaires list.
 
 
$75,000 Apple Watch revealed
$75,000 Apple Watch revealed
When Apple's designs are not exclusive enough then there are 3rd parties who add gold and diamonds to the iGadget to make them precious. Brikk announced the Lux Watch, a diamond studded version of the Apple Watch.
 
 
Sony will not Sell Off TV And Mobile Spinoffs
Sony will not Sell Off TV And Mobile Spinoffs
Sony President Kazuo Hirai clarified on Wednesday that the company will not immediately sell off the spun out TV and mobile phone business.