360° Coverage : Bluebird launched by American Express and Walmart

Bluebird launched by American Express and Walmart

Walmart and American Express today announced the launch of Bluebird, an alternative to debit and checking accounts designed to help consumers better manage and control their everyday finances.

Oct 8 2012, 8:36am CDT | by

Bluebird launched by American Express and Walmart
Photo Credit: Walmart

Bluebird has been developed for the tens of millions of Americans who are looking for advanced capabilities such as deposits by smartphone and mobile bill pay, fee transparency, and no minimum balance, monthly, annual or overdraft fees.

“Our customers tell us that they’re tired of navigating a complex maze of dos and don’ts to avoid the ever growing list of fees found on checking products. Bluebird solves this problem and we believe it’s the best product on the market to help customers affordably manage their everyday finances,” said Daniel Eckert, vice president of financial services for Walmart U.S. “At Walmart, we are always looking for ways to make a difference by using the strengths that come with our size, scale and reach to take on the challenges that matter most to our customers. Reducing the costs and frustration that come with high fees is one of these issues.”

Bluebird merges the best of today's capabilities found in the payments, technology and financial services space and packages it into something that provides consumers with simple and convenient access to their funds so they can manage and streamline their money management.

Bluebird members can deposit money in a variety of ways including payroll direct deposit, remote check capture via the Bluebird mobile app, using cash at any Walmart register, or by linking a checking, savings, or debit card to the account. Members can also set up alerts and controls to manage their account, use their Bluebird card at millions of locations that accept American Express® Cards and enjoy access to benefits such as Purchase Protection3, Roadside Assistance4, Global Assist® Services5, fraud protection in the event the Card is lost or stolen, and 24x7 customer service. If a customer's Bluebird card is ever lost or stolen, funds stay protected at American Express, and the card is replaced at no charge.

Bluebird allows consumers to also enjoy the functionality of a digital wallet, including person to person (P2P) payments, mobile app functionality, and the ability to control subaccounts for friends and family right from a smartphone. Bluebird is built upon the digital payment capabilities of American Express' Serve platform.

The only fees consumers will ever pay are clear, transparent and within their control, such as out of network ATM withdrawals for a consumer that does not have direct deposit.

Bluebird customers can get access to cash at a network of more than 22,000 MoneyPass® ATMs nationwide. Cash access through MoneyPass' network is fee free and surcharge free for Bluebird customers enrolled in direct deposit. For customers not enrolled in direct deposit, each MoneyPass ATM withdrawal is just $2. For out-of-network ATMs, each withdrawal is also $2, though additional ATM operator fees apply.

In the first quarter of 2013, Bluebird will be adding additional features, such as more options to deposit money and check-writing capabilities.

Bluebird will be available next week online at www.bluebird.com and in more than 4,000 Walmart stores. 


<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founder of I4U LLC and is a news junkie. He is posting hot trending stories across the broad range of Balla Network sites. Tip Luigi with your hot trending news and memes here.


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